Google has dominated the data analytics marketplace for so long that it might feel daunting to switch. You may have reservations about an alternate platform because you have been conditioned to think there is no other tool that can live up to Universal Analytics. We are here to reassure marketers that is not the case—switching has never been easier. Especially since Google recently announced they … [Read more...]

TikTok has taken the world by storm – over a billion people use it today! As TikTok continues to grow in popularity, more and more marketers are looking for ways to get their videos to stand out from the competition and receive more views. And why wouldn’t they? TikTok exposes you to new audiences you might not have found on other platforms. It is one of the few places where you can almost … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/igor-jSFQvSOmU44-unsplash.jpg" alt="How is Our New Product Performing? A Transparent Look at our Launch Metrics">In early 2021, we started talking about building a new tool at Buffer. We wanted to build a new feature to allow our customers to create beautiful micro sites easily. We wanted to create a simple, intuitive, and delightful … [Read more...]

Let’s face it, traditional marketing is getting a bit stale. Today’s consumers don’t want generic marketing; they want brands to speak to them. In other words, they want a human connection. How can brands give customers the personal touch they crave? One solution is harnessing the power of your employees. Employees know your customers better than anyone, and they know your company. … [Read more...]

30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to careful consider all options While optimizing for … [Read more...]

Pinterest is an extremely popular platform, especially among creatives and those looking for some creative ideas. You can find almost anything on this well-known platform, from handy tips and tricks to unique DIY ideas. But did you know it’s also possible to make money using Pinterest? Many businesses use Pinterest to promote their products and services and thereby increase their revenue. While … [Read more...]

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. My video creator platform, Sightworthy, took up all of my energy as we went through an accelerator, considered fundraising and ultimately decided to bootstrap, and grew to a profitable company working on marketing projects with the likes of Nike, Morgan Stanley, … [Read more...]

Do you remember that blog post that stayed in your mind for days after reading it? What about the social media post that made you press the share button without second thoughts? You might have even shared them with your network.  Creating content that resonates with your audience is no easy task. However, it will take your content marketing game to a different level. When your audience relates … [Read more...]

Most of us spend endless hours and resources on social media marketing, but we end up ignoring the most preliminary step, and that’s optimizing our search rankings. No matter how many social media platforms you actively use, Google search still remains the favorite go-to option for making vital buying decisions. One of the first things that customers looking for your products and services online … [Read more...]

src="https://buffer.com/resources/content/images/2022/06/spabox.jpg" alt="Planning Social Media Campaigns For Every Holiday: A Case Study with Letterbox Gifts">One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. This is especially the case for UK-based gifting company Letterbox Gifts. They’re a women-led business … [Read more...]