I believe that one of the biggest myths about starting a business—particularly a product-based one—is that you need a lot of capital to get going. While that may be true for certain industries or those who want to open with a full store of inventory, it is often possible to launch with very little.At least, that’s how it worked out for me. When I started building … [Read more...]

Content creation may look easy from the outside, especially if you don’t know much about what goes on behind the scenes. But following the recommendations of different platforms can take a toll on creators. For context, some of the recommended posting schedules for the most popular social media platforms include:One to four times a day on TikTokTwo times a day on InstagramThree times a day … [Read more...]

[TAG0] Modern marketing is all about content. You need to constantly think of new content ideas. This is even more difficult if you do it regularly. According to numerous studies, 75% struggle to find the time to create content. Content curation is the solution. This is a smart way to use existing content, posts and other material from others to add value to your audience. [TAG1] … [Read more...]

30-second summary: The updated guidance Your money or life (YMYL), provides more information about what Google is looking to find in its quality rater guidelines. It is important to focus on the reputation of both the person who created the content and the website hosting it. Trust in YMYL is not just built on-site. Off-site digital PR, link acquisition and link … [Read more...]

30-second summary: SEOs need to improve the efficiency and effectiveness of ecommerce shopping ads campaigns in order to meet consumers' expectations of an easy online experience Brands must invest time, gain experience, and develop new strategies to maximize performance in a digital environment that is constantly changing Although setting up a … [Read more...]

Sajani Amarasiri is a total natural at being a small business owner. Her tea company, Kola Goodies, has experienced fast growth in the two years since its inception. The brand’s Sri Lankan tea blends are already selling in brick-and-mortar stores, they’ve landed a partnership with a huge Boba chain, and they’re currently in the works of expanding their product line. This … [Read more...]

[TAG0] Lead generation basically involves gathering contact information from potential customers and developing meaningful relationships with them. Marketers love to view leads as new opportunities for conversion, knowing that customer journeys are getting longer and more complex. The big question is: Can content marketing drive leads? Yes, it can. But, without reliable leads for your … [Read more...]

In 2018, YouTuber Elle Mills posted a video detailing how burnout had impacted her ability to share content with her millions of YouTube subscribers. Since then, it’s become common to see videos, tweets, and posts announcing a break due to burnout.Burnout is quite severe — 61 percent of creators are facing burnout, according to ConvertKit’s 2022 State of the Creator Economy … [Read more...]

Launching a product isn't as easy as it seems. Launching a new product requires careful planning and timely execution of strategies. You should not rush to launch your product. Why? Why? Because 95% don't become big sellers or fail. It's well-known that trying to convince people to buy your product can be difficult. You can improve your chances of success by planning your release and … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/Shaan-Social-Proof.png" alt="Social Proof: Shaan Puri on Curating First Impressions"> We've now reached the fourth installment of Social Proof and have landed a powerful interviewee. Shaan Puri, multi-hyphenate entrepreneur and investor, is the creator of platforms that reach millions every day. His creative output is amazing, from his … [Read more...]