What can you do to build trust in a market that is so difficult to penetrate? According to the Gustavson Brand Trust Index in 2020, brand trust dropped to an all-time low. The same researchers found a trait that could help restore trust the next year: authenticity. Brand trust and brand authenticity have a significant relationship. Gustavson talks about authenticity in his talk on social … [Read more...]

You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]

Are you a person who clicks the "checkout" button to purchase something, but then leaves before you get it finished? There are many little things that can prevent you from completing a successful checkout. It can be too difficult to complete the checkout process. [TAG0] Your customers should experience the same process. To get to the finish line, they need a seamless experience with their … [Read more...]

Online shopping is growing in popularity. By 2023, online sales will account for 22.3% of all retail sales. Social media is a big part of ecommerce. It allows you to connect with people and create a brand. Social media can now be used to create an ecommerce marketplace of its own: social shopping. You've likely seen social media ads with embedded links that take you to product pages if you are … [Read more...]

I always wanted to build something big. When I started Tech Ladies in 2015 as a coffee meetup in New York City, I could immediately see the potential for it to grow into something larger. As a woman in tech myself, I craved a network to support me through the unique challenges I faced in the workplace. I also realized I was sitting on the answer to the “pipeline problem” that every … [Read more...]

You're likely to be like many marketers and constantly looking for innovative ways to reach your target market. If you don't use Instagram, you are missing out on a lot. It can be difficult to know where to begin with Instagram's incredible potential. There's an easy way to get started in Instagram marketing: Listening. You can monitor what people say about your brand on Instagram and … [Read more...]

[TAG0] WordPress is a very popular CMS (content management system) among bloggers. WordPress is well-known because it makes it easy to create a blog without any coding. Bloggers can now focus on creating content and growing their blogs with this knowledge. Finding a topic that is interesting can be difficult for both novice and seasoned bloggers. It doesn't matter if you are writing a blog or a … [Read more...]

30-second summary: The first to see a reduction in their marketing budgets is often when they are the most affected by a downturn. Upskilling your current team with digital marketing techniques can increase efficiency and reduce the impact of the cuts. Upskilling doesn't have to be costly or time-consuming. Nurturing your in-house talent pool … [Read more...]

SEO is an industry standard in a variety of marketing strategies across a multitude of industries. But has anyone found themselves outside the gaming and esports sectors? It is an important factor in new marketing verticals like influencer marketing, despite its enormous potential for impact. The Gamactica Podcast's latest edition featured me talking with Michael Ashford (CEO of The Game … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/fernando-torres-Qyv-yxExIbM-unsplash.jpg" alt="I Took 7 Weeks Off Work After Hiring 3 New Teammates, Here's Why It Worked Out"> I was able to take seven weeks off work in July and August this year. This experience was fully compensated. To take a break from my job, I was able to benefit from our generous sabbatical policies (more details … [Read more...]