[TAG0] If you’re a blogger, you’re probably continuously looking to grow your blog. And you should be! After all, statistics say that brands that blog generate up to 67% more leads than those without a blog.  As a marketer, entrepreneur, or business owner, you know that expanding your blog is essential to generate more traffic to your website, attract more customers, and make more sales. … [Read more...]

Everybody is talking about marketing and creating videos these days. Marketing benefits are obvious: Videos are easy to share, get engagements on social media, and can still draw attention in a world that is information overload. Video can also be used to enhance your SEO strategy. We don't know all about Google's ranking signals so we can't be certain if there is a direct factor. … [Read more...]

[TAG0] You have probably had many interactions with your brand over the years. How many of them would trust your brand over any other? Although brand loyalty is extremely valuable, it can also be elusive. It can be difficult to define, measure and achieve even with the best content curation strategy. What is it that makes a customer loyal? How can you get more customers to be loyal to your … [Read more...]

The feeling of belonging is something that all earthlings seek. Even in marketing. Who would have thought? It doesn't matter if you're a novice in marketing or an experienced professional, the ever-changing world of marketing can be exhausting. It doesn't matter how you cut it, we all seek connection. Like the peanut butter on your Nutella toast, community is what you need to be successful. … [Read more...]

30-second summary: Senior management and clients want insight and not data. We spend hours in data as digital marketers and SEOs. But how can we get smarter about our reporting? Alex Medaward will help you to use Google Data Studio features for boring and unintelligible data transformations into meaningful, interactive reports that your clients will love … [Read more...]

In 2017, I was living in Malawi, a small landlocked country in South East Africa that—although geographically stunning and full of smiles—is also among the poorest countries in the world. After first visiting in 2012, I instantly fell in love with the people and decided to move here full time to learn from and invest in the local community. And after months of conversations with … [Read more...]

Instagram is one the most popular social media platforms in the world, with over 2 billion active users monthly. It is not slowing down. It's not surprising that so many companies turn to 'Gram in order to increase their online presence and drive traffic. To get amazing results with Instagram, you must approach your content in a professional manner. It's not enough to share countless photos … [Read more...]

30-second summary: The recipe market is very competitive. Sites like BBC Good Food saw +22 percent increases in search visibility. But, it is possible that the good times are over Reprise Digital, a performance marketing agency that has won numerous awards, provides advice to its SEO Account Manager about how to rank even though the algorithm update is still in play. … [Read more...]

For entrepreneur Assie Khoussa, the boundaries between work and personal life are almost nonexistent. Some of this industriousness comes from necessity – running a baby brand as a single mother is no easy feat, requiring Assie to be in work mode 24/7. But, the success of her small business also stems from Assie’s ability to show up as herself 100 percent of the time. In fact, Eizzy … [Read more...]

YouTube is the best place to find video content. It is second after Google in terms of website visits. YouTube isn't just viewed by nearly everyone, but it's also used by marketers from all walks of life to promote their brands to a wide audience. One question that every marketer is always concerned with is how to increase traction on their channel. Quality content is essential to a … [Read more...]