[TAG0] You must know what content your audience likes to consume if you are going to curate and create content that is successful. What are the best content formats and mediums? This will depend on who you are targeting. Younger people are more likely to use social media and online forums while older people prefer traditional media such as TV shows and newspaper articles. Before making any … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/priscilla-du-preez-jLH2jMEL6Ls-unsplash--1-.jpg" alt="A Beginner's Guide to Mastodon"> Interest in other social networking sites has increased significantly after Elon Musk's acquisition of Twitter. While some names might be familiar, others may be unfamiliar. However, a quick Google Trends search reveals that people, old and new, are … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode eight here.Running a small business requires grit and perseverance, but these entrepreneurs found in order … [Read more...]

Facebook Messenger customer care tools are more important than ever. With over 2.936 billion people on the platform as of April 2022, the potential for brands using them for customer service issues is higher than ever. Knowing these tools and understanding how to connect with customers and provide them with the best experience is essential for any B2C brand dealing with customers. Facebook … [Read more...]

How can online platforms be used by businesses to improve or build their reputation? Through Online Reputation Management. ORM is a way to promote a brand's positive image online. User reviews are an important part of this process. According to reports, 92% of customers will not use a business with negative reviews online. This blog post will explain what online reputation management is … [Read more...]

I spent a lot of years not showing up authentically in my career and business. As a Black, queer man who had dreams of being a professional baker, I was afraid my identity would hold me back. I didn’t see people who looked like me in the food industry. When I entered professional kitchens, I just wanted to be seen as someone dedicated to learning and advancing, without being … [Read more...]

We are all searching for a feeling of belonging. Even in marketing. Who would have thought? It doesn't matter if you're a novice in marketing or an experienced professional, the ever-changing world of marketing can be exhausting. It doesn't matter how you cut it, we all seek connection. Like the peanut butter on your Nutella toast, community is what you need to be successful. It adds a new … [Read more...]

src="https://buffer.com/resources/content/images/2022/11/christin-hume-Hcfwew744z4-unsplash.jpg" alt="Saying "No" Instead of "Yes" Helped Me Build a Six-Figure Business"> It's common knowledge that leaders are known for saying "no" a lot. But, it's not enough to just hear it. You have to actually experience it. Before I started using the word "no" with intention, I didn't believe that it was … [Read more...]

Many SaaS companies have made content a standard marketing channel. ProfitWell predicts that content-based companies will see a 30 percent increase in growth and a 5 percent greater retention rate than those who don't use content marketing. Content marketing is changing rapidly. What worked for SaaS companies years back may not work today. After spending five years in SaaS content marketing, I … [Read more...]

[TAG0] In recent years, business emails have played a major role. It allows you to communicate effectively with your employees, coworkers, partners, sponsors, and other business associates. Emails are essential for running a business. Business emails are an integral part of the workday for more than 25% who work remotely. This channel is preferred over text and video calls. Emails to business … [Read more...]