30-second summary: Many SEO signals and perceptions can make it difficult for content managers to evaluate their on-page performance. For industries with niche semantics, this problem becomes more complex and larger. They present highly specific scenarios to content planning, each with their own lexicons and semantic relations Zach Wales, Senior SEO Strategist … [Read more...]

For small businesses, a little visibility can go a long way. And there’s no better time to show off your small business or the ones in your community than Small Business Saturday.Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. It was pioneered by American Express in 2010 after the global recession and is now recognized all … [Read more...]

30-second summary: SEO is something that marketers all have to face. Many marketers try to avoid it by creating a comprehensive digital marketing strategy that is reactive. Start by reading the Google Page Quality Rating Guidelines You will need a solid SEO strategy for every content creation step. This includes keyword considerations and audience research. You … [Read more...]

This blog is worth listening to LinkedIn was founded in 2002 and has grown from a resume-flaunting, job-searching platform to a brand-building tool. It's a great spot for B2B marketers and B2C marketers to market their content, and establish strong connections. Small businesses and agencies can now engage with LinkedIn users with the help of the most recent LinkedIn features, … [Read more...]

[TAG0] Are you adamant that content curation is not a synonym for content creation? Although you may think the terms are interchangeable, they are not. Content creation is the act of creating new content for your website, blog, or social media. If you are a career coach, for example, you might create blog posts on how to write a compelling CV or how to get your first engineering job. … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/ankush-minda-FBL09HBLuWg-unsplash.jpg" alt="How and Why to Take a Social Media Break (and what happened when I did it)"> If you're anything like me you may spend hours on social media. If you are, you probably know the TikTok infinite scroll and doomscrolling on Twitter early in the morning. However, excessive social media use has been … [Read more...]

[TAG0] Content is the key to driving traffic to your site and converting visitors. SEO is a key component of this picture. However, quality content that is well written drives posts to the top search results. It's one thing knowing that good content improves SEO. But, it's quite another to be able to measure how effective your content is. It's difficult to improve your content's SEO value … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode five here.Some businesses may be small – but they’re also mighty. Many small teams are … [Read more...]

According to statistics 79% of B2B marketers believe LinkedIn is a good source of leads and 97% use it to support their content marketing strategy. LinkedIn is not just a job-recruitment network, but a goldmine for leads and sales for small and large companies, particularly B2Bs. However, to make a LinkedIn B2B marketing campaign a success, you will need a data-driven approach that is … [Read more...]

Cold emailing is a proven strategy to get new business. This outreach is an important first step in building customer relationships. However, it's not always effective by itself. Backlinko found that 91.5% cold emails are ignored. Follow-up emails increase open and response rates by a significant amount. Research shows that sending one follow-up email increases the response rate by more than … [Read more...]