src="https://buffer.com/resources/content/images/2023/08/anjali-mehta-XYBnYhMqaVg-unsplash.jpg" alt="How Buffer’s Content Team Collaborates + Our Content Calendar Template">The world of social media and content marketing is a fast-moving space. Any individuals or teams working in those worlds know how essential it is to have the right tools in place to make everyday work flow more smoothly. … [Read more...]

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement, growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared purpose.So how do you do it? And … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/blog-banner--1-.png" alt="This Creator Grew to 20k+ YouTube Subscribers – Then She Started From Scratch">When Aprilynne Alter started her YouTube channel in 2021, she didn’t expect it to grow the way it did. Her content about learning how NFTs work and documenting her progress in creating them attracted an audience of more than … [Read more...]

Did you know 82% of companies use content marketing to fuel their operations? Content is king. It enables you to connect with the right audience and generate traction for your brand. However, for content to work its magic, you should be consistent in creating it. This can be easier said than done, as content creation is an intricate and time-consuming process. So, it’s important that you … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/ben-iwara-N7WYC4EBZ4M-unsplash--1-.jpg" alt="How the YouTube Shorts Algorithm Works, According to YouTube">YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly … [Read more...]

src="https://images.unsplash.com/photo-1488190211105-8b0e65b80b4e?crop=entropy&cs=tinysrgb&fit=max&fm=jpg&ixid=M3wxMTc3M3wwfDF8c2VhcmNofDIzfHxzb2NpYWwlMjBtZWRpYSUyMG1hbmFnZXJ8ZW58MHx8fHwxNjk1MjMyNjgxfDA&ixlib=rb-4.0.3&q=80&w=2000" alt="The Social Media Manager’s Daily, Weekly, Monthly Checklist">What should I work on next?This is a thought that pops up many times … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/matt-ragland-02z1I7gv4ao-unsplash--1-.jpg" alt="He’s Been A Creator For More Than A Decade – Here Are His Top Lessons">If you look up Matt Ragland’s name in the Buffer blog search bar, you’ll come across this article from over a decade ago – when Matt still referred to himself as an “aspiring … [Read more...]

Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. High-quality content … [Read more...]

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms and abbreviations can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/be-happy-today.jpg" alt="11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science">Happiness is something we think about a lot at Buffer.It's been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though our values have evolved since then, … [Read more...]