The Evolution of LinkedIn Since its introduction in 2002, LinkedIn has made significant strides forward, turning from a mere job-seeking platform into a powerful tool for building brands. It's not just a place to display resumes; today, it is a reliable platform where both B2B and B2C marketers can promote their content and establish solid business connections. LinkedIn: A Potent Marketplace With … [Read more...]

Take the Pulse of Social Media Evolution Let's journey through essential details from the world of social media that emerged between October 2-6. From agencies reconsidering their investment strategies on Meta platforms to the new features galore that Facebook has rolled out, there is a whirlwind of developments to delve into. Meta Round-Up Advertising strategies may require rethinking as … [Read more...]

Introductory Realization Despite being an accomplished writer and participant in LinkedIn's creators’ program, I found it challenging to consistently document my journey as the founder of Merrative. This realization was alarming, considering that 60 percent of my clients and over 500 newsletter subscribers were sourced from LinkedIn. Introduction to Thought Leadership Content 'Thought Leadership' … [Read more...]

Listen to the Article Introduction Are you considering a career as a social media manager in 2023? Or are you already working in the field and wondering if you're being paid fairly? Either way, it's essential to know what the average social media manager's salary is so you can negotiate better and get the figure you deserve in this competitive industry. In this blog post, we'll explore the ins … [Read more...]

Mastering personal branding on LinkedIn was my goal, but the starting point was unclear. Over recent years, LinkedIn has shifted from a mere job seekers' haven to a hotspot for entrepreneurs and creative minds aiming to achieve industry authority and boost sales. Undoubtedly, the results can be potent. LinkedIn is 277% more effective at generating leads than either Facebook or Twitter. Plus, 82% … [Read more...]

The Early Bird Gets The Worm ~ Deciding On The Best Time To Kickstart Your Holiday Email Marketing Campaign. Before we begin decoding the perfect time to hit the gas on your stellar holiday email marketing campaign, let’s familiarize ourselves with some relevant numbers: To quote the findings of the National Retail Federation (NRF), 61% of consumers began holiday shopping by the first half of … [Read more...]

Listen to the Article Instagram, the leading social media platform focused on multimedia content, has become a goldmine for marketers worldwide. With its vast reach, Instagram provides a powerful tool for connecting with new audiences and driving engagement. Did you know that a staggering 83% of Instagram users report discovering new products and services on the platform? This demonstrates the … [Read more...]

Listen to the Article LinkedIn, with its user base of over 810 million individuals, is a goldmine for marketers. It hosts a substantial audience of senior-level influencers and decision-makers who are willing to spend significantly more than the average internet user. With 65% of B2B organizations and 45% of marketers using LinkedIn ads to attract customers, it’s clear that the platform offers … [Read more...]

Business Snapshot Meredith Noble’s business journey began with a simple resolve to avoid traditional employment—she would do just about anything to avoid holding a normal job again. She had thrived in the corporate world, but she was frustrated by the glass ceiling on her earning potential and career. Growth Journey Initially, this led her back to her family’s cattle ranch to assist with calving … [Read more...]

Listen to the Article Hey there, TikTok creators! Are you seeking that extra edge to skyrocket your credibility and gain recognition on the platform? Do you want to know how to get verified on TikTok? Earning that coveted blue tick verification on TikTok is your golden ticket. It's not just a symbol—it's a powerful statement of authenticity and trustworthiness that can set you apart from the … [Read more...]