Introduction When it comes to content marketing, keeping track of the right metrics is crucial for success. However, with so many metrics to choose from, it can be overwhelming to determine which ones are the most important. In this article, we'll dive into the key metrics that every content marketer should track to measure their return on investment (ROI) and key performance indicators (KPIs). … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/saurav-mahto-ijWb7URJQyo-unsplash--1-.jpg" alt="How I Came to Be a Freelancer: A Journey of Chronic Illness and Independence">My first time fainting was, coincidentally, after my first time flying. I always look back at this moment as the first sign that something wasn’t quite right with my health. Because up until that point, I had … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/suggestions.png" alt="Introducing Our New Roadmap: Buffer Suggestions">At Buffer, we are very fortunate to receive hundreds of feature requests every month. Our community is eager to help us improve, and it’s an absolute blessing.We’ve experimented with different processes for incorporating user feedback and ideas into our … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/sebastian-pandelache-5YCxqF-3yO0-unsplash--1-.jpg" alt="What You Need to Know About Instagram Broadcast Channels (And How to Create Them)">If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February … [Read more...]

Step 1: Set Clear Guidelines for Social Media Posts In today's digital world, having a strong social media presence is crucial for businesses. However, it's equally important to maintain a consistent brand voice and ensure that all posts align with your company's values. By setting clear guidelines for social media posts, you can avoid any potential missteps and ensure that your messaging remains … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/anna-hecker-ulWwX5Y1NDs-unsplash.jpg" alt="How We Run Performance Reviews At Buffer And Why I Have Mixed Feelings About Them">For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to … [Read more...]

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. From proper branding to SEO optimization, all the way to navigation and customer centricity, there are many things you need to keep in mind if you want to build a winning website experience. Today we’re putting all of this into … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/dylan-gillis-KdeqA3aTnBY-unsplash--1-.jpg" alt="Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse">Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether.According to a report, … [Read more...]

Buffer, the popular social media management platform, has introduced a new feature that is sure to spark joy for its users. Tags, which are color-coordinated and customizable, provide a visual way to organize content and ideas. Whether you're a content creator or a social media planner, this feature is designed to help you stay organized and on top of your game. 11 Ways to Make the Most of … [Read more...]

The landscape of brand interaction has been revolutionized by social media, becoming the primary touchpoint between brands and their customers. Did you know that as of April 2023, there were 5.18 billion internet users globally, according to Statista? Hold your breath, because out of these, a staggering 4.89 billion were social media users. And guess what? This number is projected to skyrocket to … [Read more...]