As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get in on the action—in a way that might change how our company thinks about innovation forever.We … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/austin-distel-Imc-IoZDMXc-unsplash--1-.jpg" alt="How I Built a Profitable Newsletter Business"> In December 2022 I started to crave something else. I was working for a Venture Capital company and felt the urge to start something new. I worked as a portfolio manager at the firm and was responsible for all of the founder relationships. In … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/viralyft-nysnJ3xzLcM-unsplash--1---1-.jpg" alt="All About Threads: What You Need to Know About Instagram’s New App">Contrary to how we typically start articles, I want to share a disclaimer: we know as much about Threads as you do.That means we won’t be sharing any strategies or research-backed tips – instead, … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/joe-ciciarelli-08AJKJf75kw-unsplash--1-.jpg" alt="We’re Opening A Talent Pool — Here’s What To Do If You’re Interested">We are a small team on a mission to help innovative companies grow their businesses – and along the way, we're championing a more human way to work. As a remote team who can hire from … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/lucas-george-wendt-zEp3CgWcOj0-unsplash.jpg" alt="How We’re Reorganizing 216 Articles in Our Help Center">Nobody wants to hear they’re outdated… stale… or old. That’s exactly what we had to face, though. Throughout the days, months, and years, our Help Center, where we keep up to date articles about Buffer … [Read more...]

In today's fast-paced digital world, simply creating a lot of content isn't enough to capture your audience's attention. With so much information available, consumers are overwhelmed by choices. That's where content curation comes in. Content curation is the art of discovering, selecting, and sharing valuable and relevant content from the web to engage and inform your audience. It allows you to … [Read more...]

To maximize the effectiveness of your marketing, you need to understand your target audience members. The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. So, where should you start? Read on to learn more about how to understand user behaviour and leverage user psychology to create and … [Read more...]

Are you eager to harness the power of social media to elevate your brand? Do you aspire to engage your audience effectively and solidify your brand’s online presence? If your answer to these questions is a resounding ‘yes,’ then you’re in the right place. With over 56.8% of the world’s population active on social media, it becomes a vital asset for your business to … [Read more...]

Partner with media brands Getting your brand featured on high-authority websites can boost your Black Friday and Cyber Monday campaigns. Showcase your brand values Consider using Black Friday to highlight your brand's values and make a statement. Stand out from your other sales Create a sense of exclusivity by offering discounts only during Black Friday. Make your sale invite-only Send special … [Read more...]

Monetizing a social media audience can be a challenge. Traditional options like advertising and brand sponsorships may not align with your content, and simply charging for access can feel transactional. That's where paid membership communities come in. By creating a space for meaningful connections and shared values, you can turn your social media following into a sustainable business. If you're … [Read more...]