What are Micro-Influencers? Micro-influencers are rising stars in the world of influencer marketing, making up nearly half of the influencer population. They have a modest following of 10,000 to 100,000 on social media platforms and are known for their niche expertise and strong connection with their audience. Why Should You Work With Micro-Influencers? Micro-influencers have become popular for … [Read more...]

If you’re older than 30, you might remember a time before handheld Gameboys. If you’re over 40, you might even remember a time before Pacman. There’s a slim chance you’ll remember a time before television if you’re over 60, but we wouldn’t place any bets on it. If you’re a young person fresh out of school, on the other hand, chances are you’ll have grown up surrounded by interactive games and … [Read more...]

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI onDid you miss our previous article... https://onlinemarketingagencies.net/the-power-of-influencer-marketing-how-small-businesses-can-tap-into-this-trend/ … [Read more...]

Introduction These days, influencer marketing is becoming the go-to strategy for brands looking to introduce their products to the market. Influencers have taken over platforms like Instagram, Facebook, and YouTube, making it impossible to ignore their impact. The Stats In fact, did you know that influencer marketing accounts for 38% of marketers who plan to spend between 10 and 20% of their … [Read more...]

What is a Swipe File? Learn how to build a swipe file, a treasure trove of ideas and inspiration, to overcome creative blocks and spark your social media content. The Benefits of a Swipe File Discover how a swipe file can streamline your ideation process, help you understand trends, and ensure your content stands out in today's competitive digital world. Why Create a Social Media Swipe … [Read more...]

Threads is Here to Stay Threads by Instagram is proving to be a force to be reckoned with in the social media world. With an estimated 160 million monthly active users and counting, Threads is gaining traction and becoming a go-to platform for many. Let Your Followers Know You're on Threads When you sign up for Threads, your Instagram followers will receive a notification and be prompted to … [Read more...]

Social media has become an essential tool for brands to connect with their audience. But in order to get your audience to take action, you need to be explicit about what you want them to do. That's where a call-to-action (CTA) comes in. What is a Call-To-Action (CTA)? A CTA is a button or message that prompts your audience to take a specific action, such as signing up for a free trial or … [Read more...]

From the moment I started my company, Motif Skincare, I knew I was entering a crowded market with high customer acquisition costs. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery. As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again … [Read more...]

Create, Repurpose, and Repeat With the social media landscape constantly evolving and the pressure to produce new and engaging content, it's time to repurpose content for social media using AI. Content repurposing, also known as content recycling, is the process of reusing existing content and presenting it in a new format to increase its lifespan and reach. In this article, we'll explore the … [Read more...]

Differences Between Market Intelligence and Content Curation Market intelligence and content curation are similar but have fundamental differences that business professionals should know. Market intelligence is about interpreting market data, while content curation collects and presents data for evaluation. How Do You Sharpen Market Intelligence with Content Curation? Discovering and curating … [Read more...]