According to statistics 79% of B2B marketers believe LinkedIn is a good source of leads and 97% use it to support their content marketing strategy. It is obvious that LinkedIn has evolved from a job-recruiting network to become a major source of leads and sales for small and large companies, particularly B2Bs. However, to make a LinkedIn B2B marketing campaign a success, you will need a … [Read more...]

You need to monitor several metrics if you use social media to sell your business and promote it. You won't get the most out of your social media presence if you do not. It's possible that you aren't getting the most out of your social media presence. Social media can be confusing. You might not know what metrics to track or which ones you should ignore. Here are the top social media … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/anete-lusina-zwsHjakE_iI-unsplash.jpg" alt="How To Start A Blog For Your Small Business"> It's unlikely that you ever imagined yourself becoming a blogger. You're probably a small-business owner and not a professional writer. You don't need to be a master wordsmith to create engaging and compelling posts. A blog is only possible if you are … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/geio-tischler-6ssLdDxgvFw-unsplash.jpg" alt="I Run 3 Small Businesses--Here's How I Do It All Without Compromising My Life"> Many entrepreneurs and small-business owners are used to people not understanding your business and what it is all about. Your friends ask you, "How can you make money doing this?" You answer back, "Why not just get … [Read more...]

The Doritos Instagram account posts images by Doritos followers every week under the hashtag #fanfriday. These images, which include make-up looks and chip-themed art projects, have hundreds of thousands of views. #fanfriday by Doritos is a great example of content curation, which involves the process of collating and editing content from others. Content curation is used by brands across social … [Read more...]

Facebook has been around over a decade and it's quickly become the most widely used social media platform. It's easy to see why so many businesses use Facebook to promote their products. What does this mean for business owners as Facebook continues to grow? This blog post will discuss the Facebook Business Suite 2022 and what it can offer. You can read this blog post to learn more about the … [Read more...]

Give someone a fish, and they will eat for a lifetime. Teaching someone how to fish will make them eat for the rest of their lives. That's an SEO pun. It is also the purpose of this article. You're bound to encounter common SEO myths if you visit either the amazing SEO communities on Twitter and LinkedIn. "Longer dwell times are a sign of a great user experience. It must therefore be a … [Read more...]

Digital marketing is an ever-expanding industry. Even the simplest tasks can be done online. All sizes of screens have become an integral part of our daily lives. This is changing the way businesses operate, and digital marketing jobs can be found everywhere. Diverse skills are now prioritized, including content writing as well as content curation. Digital marketers are highly sought … [Read more...]

src="https://buffer.com/resources/content/images/2022/04/callie-morgan-VM6iQeQB4DU-unsplash.jpg" alt="6 Instagram Story Ideas for Your Next Post"> You've probably fallen into the Instagram Stories rabbit hole and been lost in the endless scrolling. Stories allow you to share content quickly, engage with users and make them feel important. It's as beneficial for users as for businesses. Instagram … [Read more...]

Your content marketing strategy should be transformed from a first-touch channel for conversion to one that is last-touch. Content marketing is a powerful channel for converting leads to your sales strategy. Continue reading to learn why, and some tips for getting your sales team involved in content marketing. How content marketing can help increase sales The days of traditional … [Read more...]