There are many marketing strategies and methods that can be used to digitally market, but email marketing is one of the most effective. When done correctly, email marketing can be a direct line between your brand's customers and you, helping you achieve many sales, marketing and customer support goals. There are many ways to use email for support, marketing, sales and marketing. Today, we will … [Read more...]

30-second summary: Keywords that are exact matches can be used to search for patterns and trends, but they don't work well for optimization purposes Optimize for intent when optimizing keywords. Don't just match your webpage to the keyword Brand-driven Keywords should be your first priority. While you cannot control the SERPs, you can rank assets … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/andrew-teoh--Pa1hbSlWtA-unsplash.jpg" alt="Why I Believe Employees, Not Customers, Should Come First"> The customer is the most important thing in business. You might think that being the hospitality director would make it obvious that I am a top priority in ensuring that customers have the best possible experience. It is true, but I … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/spacex.jpeg" alt="What We've Learned Launching a New Product as an 11-Year-Old Company"> Buffer spends a lot time thinking about growth. To be more precise, small business growth. We love stories about start-up candles companies growing their revenue by 5x via social media, and brands that have gained over 400,000 followers within four … [Read more...]

To be able to rank higher in Google search results, you must write well-researched content with over 1,200 words. Web writers forget that SEO is not just a tool to increase your ranking in search results. It's a human being who reads the content. What are readers most annoyed by? Poor or improper formatting, an article structure that makes it difficult to find content, boring stories that don't … [Read more...]

Everyone's lives have been made miserable and chaotic by the Covid pandemic. It began in late 2019. Businesses were forced to go online because of restrictions on mass gatherings and movement. This is why there is more competition online, and more specifically in social media marketing. Social media is vital for all kinds of businesses. Snapchat is a popular platform with over 300 million … [Read more...]

Facebook Insights provides tons of metrics to help you monitor the performance of your campaigns and optimize your marketing on the platform. For startups and new businesses, it can be difficult to grasp the multitude of Facebook metrics and identify the key indicators that will help them evaluate their performance. Are you feeling the same? Don't worry. This blog will discuss every … [Read more...]

Despite all the predictions that email marketing will decline, it is still a cost-effective and convenient way for businesses to reach their audience, build trust, provide value, convert leads into sales, increase ROI (Return on Investment) and connect with them. Email marketing is still one of the most powerful and rewarding marketing strategies you can use, but it has been subject to changes. … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/hitesh-choudhary-t1PaIbMTJIM-unsplash--1-.jpg" alt="Ask Buffer: Should You Be Using AI for Content Creation? "> Question: I have been having trouble creating content on all my social media platforms lately. I discovered AI tools that can help me with writing. Although it seems that this could help me tremendously with my … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/matt-palmer-s1NwZl1hxWE-unsplash.jpg" alt="Why We Increase Our Team's Salaries Every Year"> While you may already have seen our salaries and our formula for calculating salary, we also review each year the benchmarks used in the formula. We look at the data source that we use to calculate our salaries to ensure that our team's salaries … [Read more...]