Decoding the LinkedIn Algorithm LinkedIn's algorithm is a sophisticated filter that delivers personalized and relevant content to your feed, ensuring you stay informed and engaged. 2023 Algorithm Updates Unveiled LinkedIn made crucial updates in 2023, focusing on promoting knowledge sharing and strengthening connections among users. Cracking the Ranking Signals Discover how personal connections, … [Read more...]
A Beginner’s Guide To AI in Marketing: Everything You Need To Know
Introduction Artificial intelligence is not a substitute for human intelligence; it is a tool to amplify human creativity and ingenuity. This quote from Fei-Fei Li emphasizes the collaborative potential of humans and AI. When it comes to AI in marketing, it offers a way to enhance the work of marketers by providing insights, automating tasks, and enabling more creativity and personalized customer … [Read more...]
7 Content Marketing Solutions Every HR Team Needs
Enhance the Overall Employee Experience Creating a killer employee experience is key to standing out in the competition. Internal newsletters, career development resources, and a centralized HCM system can make a significant difference. Create Engaging Video Content Video content is a powerful tool to bring your employer brand to life. From office tours to training videos, engaging visuals can … [Read more...]
How to Share a Reel to Your Story On Instagram and Facebook
Sharing Reels to Stories: A Quick Guide All creators know that creating Reels is tough, but they get over 200 billion plays daily on Instagram and Facebook. Learn how to share a Reel to your Story for maximum impact. Why Share Reels as Stories? Discover the reasons why sharing Reels to Stories is essential, from repurposing content to boosting engagement and inciting interest. How to Share A … [Read more...]
Instagram Influencer Marketing: A Complete Guide for Your Business
Instagram Dominates Influencer Marketing Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. According to recent reports, Instagram boasts the highest number of influencers, with 80.8% of marketers likely to use the platform for influencer marketing campaigns. What is … [Read more...]
LinkedIn Statistics: A Deep Dive into the Platform’s Growth and Impact
Unveiling LinkedIn Demographics LinkedIn has over 1 billion users from 200 countries, with 65 million decision-makers and 10 million C-level executives. Dive into more LinkedIn demographics insights! Exploring LinkedIn Usage Trends Every minute, 6 people are hired on LinkedIn, and 65 million users look for jobs weekly. Check out more LinkedIn usage statistics here! Engaging with LinkedIn: Stats … [Read more...]
The Pros and Cons of AI-Generated Content
AI Content Creation Revolution With the rise of tools like ChatGPT and other LLMs, AI-generated content is taking the world by storm. From email copies to detailed blog posts, AI is everywhere, changing the content creation game. What is AI-Generated Content? AI-generated content involves using algorithms and machine learning techniques to create text, images, videos, or any media form … [Read more...]
Fospha’s Insights to Unlock eCommerce Growth in 2024
Key Takeaways from the Fospha State of eCommerce Report In the ever-evolving landscape of eCommerce, the Fospha State of eCommerce Report for Q1 2024 provides strategic insights for marketers, advertisers, and business owners. The report emphasizes the need to reassess investment in paid social channels and explore emerging platforms for maximum return. Leaders in Paid Social Success Meta and … [Read more...]
Snap Partners with Fospha to Boost Measurement for Retail eCommerce
The Challenge of Measuring Impressions-led Advertising Measuring the true impact of impressions-led advertising can be a tough task, especially with new privacy measures making it even harder to gather the right data. Fospha, a digital marketing measurement company, has found that traditional click-tracking methods often fail to recognize the value of upper-funnel activity. In fact, a recent study … [Read more...]
5 Key Benefits of Email Marketing for Small Businesses
Small businesses often have limited resources and budgets, making it crucial for them to adopt cost-effective marketing strategies. Email marketing is a perfect fit for small businesses as it allows them to communicate effectively with their customers and generate significant returns at a low cost. Here are five key benefits of email marketing for small businesses. 1. Generates traffic to the … [Read more...]