Anybody who has shared a meme or posted a photo to Twitter Instagram or commented or liked it because it felt relatable will know that visuals can communicate all sorts of messages, even without one word. Ask people who read and write blogs, ebooks and newsletters to admit that imagery can transform text-centric content into something more memorable, absorbing, and enjoyable. Visuals will … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/Feature-Image.jpeg" alt="5 Start Page Updates to Help You Grow Your Brand"> We didn't know who would use Start Page when we launched it in October 2021. Although we had a gut feeling, it turned out that we were not imaginative enough. We couldn't have imagined how much Start Page was used. We are humbled to see so many different … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/Instagram-Carousel-Launch--1-.png" alt="Do Instagram Carousels Get More Engagement? (Yes, it is complex) Buffer recently introduced direct Instagram carousels scheduling. You can now schedule carousel posts in Buffer to be published automatically on Instagram. Buffer customers have asked for carousel scheduling direct for some time (it … [Read more...]

Blog content is everywhere on the internet. It's not a secret. Over 525 million blog posts have been published, edited and published this year. We are only a quarter of our way. It's not surprising that blog posts can vary in quality due to the sheer volume of them. Some posts provide high-quality information and cite educational sources. Others offer depth to a topic so that you don't feel … [Read more...]

There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant group iFoodGroup, known for Immigrant Food … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/erica-steeves-G_lwAp0TF38-unsplash.jpg" alt="How These Small Businesses Are Winning at Email Marketing"> Emails sent. Sending emails. Answering emails. Emailing is an integral part of modern communication. Email strikes the perfect balance between conveying information and being organized. It's a quick, efficient, and convenient way for … [Read more...]

Many marketers believe there is no winning formula to increase conversion rates, decrease conversion costs, improve conversion quality, and reduce conversion cost. You're right! It is there, and KlientBoost uses it every day. These average lifts are supported by data from more than 250+ clients and over 10,000 CRO tests. Conversion rates increase by 52% Conversions at a lower … [Read more...]

Many successful marketing campaigns include the collection of user-generated content (UGC). One reason is that you create a collection of useful and engaging content to post. People are 10 times more likely to trust you and purchase from you if you post user-generated content on the website and social media accounts. UGC is similar to reviews and social media posts. It's created by … [Read more...]

Are you looking for ways to increase engagement on Instagram? It is a great platform to engage and connect with your customers. It is a great visual platform for businesses, with more than 300 million active users and nearly 85 million videos and images uploaded each day. You can market your business successfully by using Instagram in the right manner. However, many marketers fail to achieve … [Read more...]

src="https://buffer.com/resources/content/images/2022/05/rodion-kutsaev-IJ25m7fXqtk-unsplash--1-.jpg" alt="Avoiding Burnout as a Social Media Manager (With Advice From Our Very Own Social Media Manager)"> The role of Social Media Manager has been growing rapidly over the last decade. Although it may seem glamorous, the job can be very exhausting. Social media managers can be expected to do many … [Read more...]