Traditional recruitment methods are not enough to attract the best talent in today's highly competitive job market. Social media is a powerful tool that has revolutionized the recruitment landscape. Did you know 90% of recruiters have hired someone through LinkedIn? Social media recruitment is a powerful tool. It offers many advantages such as cost-effectiveness and a broader reach. This … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/annie-spratt-kr_88BakygA-unsplash.jpg" alt="How I Scaled My Small Business From Farmer's Market Stall to National Brand">I never planned to run a national consumer-packed goods (CPG) brand. My business started out of a simple need to contribute to my growing family. I didn’t even set out to sell products at all—I was a … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/Blog-Header-13--1-.png" alt="Schedule Your Facebook Reels: The Fastest Way to Grow Your Audience">From today, you can schedule Facebook Reels within Buffer. With 2.9 billion active users, Facebook is the most popular social network of them all. We reckon publishing Reels on Facebook is the fastest way to grow your audience. Read on to see … [Read more...]

So – you want to be a successful social media content creator? Not only is it a fun, creative role that – with the right application – offers almost limitless opportunities to grow but also an important one. For many people, social media has supplanted movies or TV as our primary source of entertainment and replaced news outlets as our go-to authority for what’s happening in the world. (After all, … [Read more...]

There was a time when Facebook was the be-all-end-all among social media platforms. That was a different day and age. The scene has changed with the emergence of so many new platforms. Facebook has a total of 2.9 billion monthly active users globally, making it the most used social channel. But, BuzzSumo recently analyzed 880 million posts and found out that engagements on Facebook pages have … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding something on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along and ensuring … [Read more...]

How can online platforms be used by businesses to improve or build their reputation? Through Online Reputation Management. ORM is a way to promote a brand's positive image online. User reviews are an important part of this process. According to reports, 92% of customers will not use a business with negative reviews online. This blog post will explain what online reputation management is … [Read more...]

It's amazing to see how quickly things can become the norm in this digital age. Marketers could make traditional social media channels more profitable. It's been done, and it works well as we all know. Facebook now has 100 million hours of video viewing time per day Tweet video has taken over social media. Marketers are now wondering how to capitalize on this new trend in … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/collabstr-UnP8n1o2MMk-unsplash--1-.jpg" alt="What You Need to Know About TikTok Analytics">Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything … [Read more...]

Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]