src="https://buffer.com/resources/content/images/2023/09/matt-ragland-02z1I7gv4ao-unsplash--1-.jpg" alt="He’s Been A Creator For More Than A Decade – Here Are His Top Lessons">If you look up Matt Ragland’s name in the Buffer blog search bar, you’ll come across this article from over a decade ago – when Matt still referred to himself as an “aspiring … [Read more...]

Do you want to know if your content curation strategy is successful? If you’re a business owner or marketer, the obvious answer is “Yes!” Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. High-quality content … [Read more...]

Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms and abbreviations can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/be-happy-today.jpg" alt="11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science">Happiness is something we think about a lot at Buffer.It's been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though our values have evolved since then, … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/youtube-shorts-creators.jpg" alt="11 YouTube Shorts Creators to Inspire Your Next Viral Video">Short-form video is still thoroughly enjoying its heyday, due in no small part to YouTube Shorts.The introduction of vertical, short-form videos to YouTube was a bold move for the Google-owned platform, and it’s paying off for both them and … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/social-media-executive.png" alt="3 Social Media Executives Reveal How to Build a Career in Social">Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career.Current industry experts like Tom Basgil, … [Read more...]

♥️At Buffer, we believe in transparency, especially financial transparency, which helps eliminate inequality and gives everyone a greater chance of succeeding. That’s why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and … [Read more...]

In the era before social media dominance, reaching out to a business often meant enduring tedious hold music or navigating a maze of email threads. Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses. As billions flock to these platforms, the importance of delivering top-notch social media customer service has … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/swello--G3gMl0OlRM-unsplash--1-.jpg" alt="I've Used Bluesky for 6 Months – Here's What You Should Know">Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of … [Read more...]

src="https://buffer.com/resources/content/images/2023/09/trending-tik-tok-sounds-1.jpg" alt="How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2023)">Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success.According to research by the short-form video platform, “sound … [Read more...]