Listen to the Article Instagram, the leading social media platform focused on multimedia content, has become a goldmine for marketers worldwide. With its vast reach, Instagram provides a powerful tool for connecting with new audiences and driving engagement. Did you know that a staggering 83% of Instagram users report discovering new products and services on the platform? This demonstrates the … [Read more...]

Listen to the Article LinkedIn, with its user base of over 810 million individuals, is a goldmine for marketers. It hosts a substantial audience of senior-level influencers and decision-makers who are willing to spend significantly more than the average internet user. With 65% of B2B organizations and 45% of marketers using LinkedIn ads to attract customers, it’s clear that the platform offers … [Read more...]

Business Snapshot Meredith Noble’s business journey began with a simple resolve to avoid traditional employment—she would do just about anything to avoid holding a normal job again. She had thrived in the corporate world, but she was frustrated by the glass ceiling on her earning potential and career. Growth Journey Initially, this led her back to her family’s cattle ranch to assist with calving … [Read more...]

Listen to the Article Hey there, TikTok creators! Are you seeking that extra edge to skyrocket your credibility and gain recognition on the platform? Do you want to know how to get verified on TikTok? Earning that coveted blue tick verification on TikTok is your golden ticket. It's not just a symbol—it's a powerful statement of authenticity and trustworthiness that can set you apart from the … [Read more...]

Meta + Facebook This week, Meta & Associates made several updates during their Meta Connect 2023 conference, focusing on enhancing user engagement and content sharing. Here's what you need to know: Improved Stories Uploader Tool for Desktop Users Meta Business Suite has rolled out an improved version of its Stories uploader tool for desktop users. This update is a game-changer for creators who … [Read more...]

Listen to the Article What is Social Media Customer Service? Social media customer service is the proactive and reactive support businesses offer customers across various social platforms like Facebook, Twitter, and Instagram using social media customer support tools. With the rise of social media, customers can now reach out to businesses 24/7, making their interactions more direct and … [Read more...]

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things that can take an email from good to great, and in this post, we’re going to get into them. What’s in this … [Read more...]

At Buffer, we've long had teammates who have side projects in addition to working at Buffer. It's pretty common for our team to run their own blog, we have several published authors on the team, and many of our engineers run apps that have nothing to do with their regular work. Though some companies prefer that anyone on their team not have side projects and actively discourage it, that has never … [Read more...]

The accidental genius of Chenell’s newsletter-first approach Chenell Basilio didn't set out with a grand plan to conquer the newsletter world. In fact, she describes her entry into it as something she "kind of stumbled into." Initially intrigued by how her clients were growing their email lists through paid ads, she found herself captivated by the financial potential of newsletters. "I found … [Read more...]

Jay Clouse believes there’s a scientific method to content creation and is on a mission to prove it. With “Creator Science” and “The Lab,” Jay Clouse is redefining content creation as a holistic science to an audience of more than 100,000 people across the Internet. With his experience spanning multiple industries, side hustles, roles, and years, Jay Clouse has mastered content creation and now … [Read more...]