30-second summary: Advertisers have the option to pro-long their budgets in periods of high competition for zero click search. Brands have the opportunity to cash in on zero click search results for organic elements of their overall search strategy, which can help them gain visibility and convert more customers. Barilla Group's global search marketing manager Nitin … [Read more...]

Social media is a safe haven for marketing and branding. Why not? Over 50% of the population uses social media and more people are joining every second. A recent Hubspot poll found that 79% of respondents purchased after viewing a paid advertisement via social media . This isn’t a random thing. It is the consistent efforts these brands make to be active on social media that … [Read more...]

Furniture is an integral part of our daily lives. Furniture is a way of life. However, we often fail to realize how much it has on the environment. Phantila Phataraprasit was a keen student of sustainability and wanted to create a brand that she could be proud to support. She co-founded Sabai Design, which is a sustainable furniture company. This episode features insights from Buffer’s … [Read more...]

You've now set up an email signup landing page. Now it's time to give yourself a pat on the back and watch the leads pour in. Nope! You're just getting started. It's easy to think that lead generation ends with email signup. You might think that lead generation ends with email signup. But nurturing leads is key: Getting them to convert, such as a subscription or purchase. Effective emails … [Read more...]

Content marketing is an effective marketing tool that can help businesses reach their sales and conversion goals. Your customers will return for more if you create high-quality content that is engaging and solves their problems. Statistics show that content marketing generates 3X as many leads than traditional marketing strategies. A strong content marketing strategy will help you attract, … [Read more...]

30-second summary: Three core updates were released in 2021: June, July and November. A fourth was rumored, but not confirmed, in October. Featured snippets falling under the YMYL algorithm were removed unexpectedly in February and then restored in March April saw product reviews under scrutiny. Sales-centric language was penalized and marketing-centric language was … [Read more...]

2021 was all about reimagining and rebuilding. And how! From new updates and features to whole new platforms, 2021 changed the social media industry. The year began with the dramatic need for curbing the spread of false news and information. Privacy policies and community guidelines changed. Community-led methods to report misleading content, like Twitter’s Birdwatch, were introduced. We saw … [Read more...]

Q: Help! Q: Help! Do you prefer to skip a day or post something to keep on track? Social media can be difficult because it is hard to come up with engaging, new content on a regular basis. Even if your social media strategy is in place, it's easy to get stuck on the content to share and feel tempted to abandon the schedule you created. It's common to run out of content ideas, no matter … [Read more...]

You've already identified your target audience and are now planning your next marketing campaign. Good stuff. Good stuff. If you think of another company marketing to your business, wouldn't it be strange to be lumped in with a large group of people that you have nothing in common? Even if you like the same products as another person , you are still two different people . Each person has a … [Read more...]

You have spent hours researching the topic and written an extensive article. Then you hit the "Publish" button. You are still not seeing any results after months. You might have been in this same situation before and wondered what was missing. We will be examining the most important SEO elements and giving you writing tips to make your rank higher on Google. First evaluate search … [Read more...]