Before committing to an online marketing software package, it's helpful to have an idea of what to look for. Here are some key features to look for in an online marketing software package: Cloud-based platform, Campaign management, Lead management, Social media monitoring, and more. In this article, we'll discuss how to choose an online marketing software that's best suited for your … [Read more...]

We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Continue reading to find out how USA Roller Chain & Sprockets achieved success with their online shop (via Christina Beckett - President). What inspired you to open your online shop? Our industry's evolution over the past decade was what inspired us to create our online shop. It has changed from … [Read more...]

In 2022, social media is only part of our daily lives. People spend over two hours scrolling through their feeds each day and use seven+ platforms every month. Brands have a great opportunity to increase their visibility and reach potential customers. It can be difficult to decide what type of content you want to share on social media. There are many options. You might not find the right … [Read more...]

SEO. Social media. Websites. Blogs. With so many strategies and options available, it can be overwhelming to develop a content marketing strategy. We shared our results earlier this week on how we developed content. This post will show you how I do it for brands such as yours. We work with brands at all stages of their content marketing journey. We help brands create processes that will allow … [Read more...]

Do you want to give your content marketing an extra boost? Content experiments are a great way to do this. Technology today allows us to experiment with content strategies in many ways. We can target different audiences and use different content types, channels, timing, etc. This will ensure that your performance results will reflect this practice over time. This article will show you how to … [Read more...]

Marketing is an excellent tool for helping grow your business, according to most business owners. Marketing can help you grow your business by using growth marketing as one of many tools. Two strategies are key to growth marketing. Growth marketing is primarily about building customer relationships. It fosters loyalty among customers to keep them coming back. Growth marketing is a long-term … [Read more...]

Ecommerce owners invest a lot of time and attention on their core pages, particularly the homepage and product pages. This strategy makes sense, as these pages are the most popular and convert the best. Surprisingly though, many online store owners overlook conversions by not including their page 404 in their optimization plans. No matter how neat your URL structure or redirect profile is, … [Read more...]

It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. Here’s the problem: many people — even professional marketers— see keyword research as a simple … [Read more...]

Simply put, the sharing economy is a new model of economics that relies on peer-to-peer networks. It is simple as it sounds: strangers share everyday goods and services via the internet. Consumer-driven businesses in the sharing economy can save buyers time, money, and space by reducing the "hustle" of the daily grind. You can find a pet sitter with Rover, an Uber ride to the airport, or just a … [Read more...]

There are 120+ emails that the average professional receives every day. We all have cluttered inboxes. Email is still the preferred medium for brand communication across all generations and industries. Your email open rate is an important part of your overall marketing ROI. Image source: Bluecore It can be easy for people to lose focus on the content when they are executing email … [Read more...]