Jim Rohn once stated, "Interested people want to find out if it works." People who are fascinated by it want to know how it works. Copywriting is not an exception. By studying good examples of copywriting, you can quickly become a better copywriter. This is enough for many wordsmiths. You must be fascinated if you are to master this craft and convert contacts into customers. It is … [Read more...]

Long-running debate raged about whether SaaS companies actually needed content marketing. This debate will be over by 2022 -- content is an essential part of digital marketing success for any SaaS brand. SaaS solutions are not the same as other industries, so it is more difficult to find the right approach that works for them. SaaS content covers a variety of technical topics. SaaS companies … [Read more...]

The user experience of a website (UX) can often be misunderstood to refer to "how easy it is for users to use the website". This definition is only one aspect of UX. UX can be more accurately described as an experience. UX is a holistic approach to a website that encompasses all aspects and the user's interaction with them. A website with great UX is polished, detailed and highly satisfying for … [Read more...]

On the new episode of The Marketing Companion, creative genius Jay Acunzo and I explore the relationship between creativity and money. This is a head-spinning discussion and far-reaching discussion that you cannot miss. We present this discussion in three chapters: What is creativity like when you’re broke? What is it like when you have some resources? If you won the lottery, how would you spend … [Read more...]

You'll be a digital marketer for as many years as I have. Do you remember Google Glass? What about all the articles in early 2021 claiming that Clubhouse was poised to dominate social media? It is safe to say that interest in the audio-only platform has declined a bit since then. Live shopping is the next big thing in online commerce. It's actually quite popular (although not yet in the … [Read more...]

Positive change is a hallmark of the New Year. There's something magical about this "new" aspect that inspires us to be better versions of ourselves. Setting realistic New Year's Resolutions requires that you set goals that are both challenging and achievable without making it feel overwhelming. It is not difficult to set goals for your business ventures. A solid SEO strategy is essential to … [Read more...]

Helping employees improve their skills is the best way to increase your sales performance and keep you employees happy. Salespeople who are enjoying significant success and earning a substantial commission won't scroll LinkedIn looking for new opportunities. Google searches for "How to Improve Sales Team performance" will bring up a lot of options. There are many ideas, from increasing the … [Read more...]

Every day, companies use the term "grow". How can you increase your market share, revenue or brand awareness? How do you seize this opportunity? Problem is, you are asking the wrong question. It's not about how you do it but rather who can do it. Your employees are the key to business growth. How they work together is what will determine how your company grows. Your culture is shaped by your … [Read more...]

Too short for a blog post, too big to ignore, here are a few current observations about the marketing world in a tiny format: Many people ask me about my favorite companies for marketing best practices. There are so many I admire. North Face, Lululemon, and Yeti come to mind. But a company I adore is Glossier.It was built on the foundation of a blogger’s personal brand (Emily Weiss).The marketing … [Read more...]

It doesn't matter if your product is the best in the world. But it doesn't matter if your prospects don’t make a purchase. This blog post will highlight the top call-to-action examples that we found in popups and email. You'll be able to create a compelling call to action that generates massive clicks and converts by the end of this article. Call to Action: What you Need to Know What is … [Read more...]