As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketing ROI? And, even more puzzling, why do 13% of them not know whether or not they measure it? After all, what’s the … [Read more...]

Prospective customers were once referred to sales representatives. However, today, the majority of engagement work is done by your company's content. A strong B2B content strategy is crucial for business growth. This article will cover how to build a B2B content strategy. Target the right audienceOptimizes your internal processesProduces high-value contentimproves lead production and … [Read more...]

Video is now the most popular form of online content. Video marketing trends are increasingly important for overall marketing strategies. In 2021, 86% percent of businesses said they used video marketing tools. 93% of respondents say that video is a crucial part of their marketing strategy. Source: Image Source Companies aren't guessing. They are responding to clear consumer … [Read more...]

Today’s post is much different from my normal offering. I’m writing this from SXSW, an annual conference that is the epicenter of new ideas. I thought it was more important to quickly share some rough notes rather than try to spend extra time on editing. SXSW is so massive it’s impossible to take in even a fraction of the content but here we go with some of the highlights of my annual … [Read more...]

A blog is not the most important thing to do when building your brand. You want to ensure that your products are high quality and that the delivery process to your customers is smooth. A blog can be a great marketing tool for your ecommerce company. It keeps your audience interested in your business. It establishes your expertise within your industry. You can explain why your products are the … [Read more...]

Ecommerce is one way to make a living online. Over the past decade, online sales have increased steadily. This trend was even more evident after COVID-19 brought everyone inside. Ecommerce fraud has increased due to ecommerce's growth. Ecommerce fraud losses exceeded 2020 by 14% last year, reaching more than 20 billion dollars. How can you avoid financial disasters due to ecommerce fraud This … [Read more...]

Are you able to measure the effectiveness of your content marketing? Do you have proof? How about your content marketing ROI. What is the purpose of creating content? Effective strategies and clear goals are essential for content marketing success. You must document your plan and track your results once it is established. This will help you determine if your efforts have been successful. … [Read more...]

How do you create a company Dream Team. Take a look at the story of the 1992 US Men’s Olympic basketball team. It featured some of the best players in basketball -- Magic Johnson and Michael Jordan, Charles Barkley and Larry Bird. They also had Scottie Pippen and Patrick Ewing. The team seemed certain to win, even though they didn't try. They lost their first scrimmage match to college players … [Read more...]

Customers use the online store's user experience to decide whether they trust it. After assessing the current UX of your online store, you can begin to make big improvements so customers are satisfied and more likely to return. It is not an easy task to change the UX on your entire ecommerce site. There are many features that you can use to make your customers' shopping experience better. These … [Read more...]

Unfortunately, chargebacks are a part of online shopping. According to Chargebacks911, the average charge per chargeback will be $191 by 2023. This is a worrying statistic for small and medium-sized businesses who don't have the resources to handle them. Although it can be hard to combat chargebacks, there are some things ecommerce business owners could do to reduce the chance of them being … [Read more...]