Content creation isn’t just for influencers. You're not the only one who is interested in learning how to create content for your brand. Brands are now creating original content on multiple platforms in order to connect with their customers. This is a great way to show your brand personality and build customer relationships. It also helps drive more traffic and conversions. Content creation … [Read more...]

What has happened in the ecommerce sector since the start of the year? Below are the top five ecommerce news stories for the first quarter 2022. 1. Holiday Ecommerce Reaches Record High Despite 6 billion Out-of Stock Messages, Adobe reports Adobe monitors out-of-stock messages on the internet. However, the number of such messages started to rise in the months preceding the 2021 holiday … [Read more...]

Content marketing is the best way to grow your customer base and attract new customers. However, there is one problem that many brands have to face when trying to implement it: putting together a strategy. Your content marketing strategy is the keystone of your content marketing efforts. Without one, your content marketing efforts will be scattered and without a clear purpose. This can lead to … [Read more...]

Are you ready for in-person events again? We are, I'm sure! Inc Magazine reports that 96% of event planners plan to return to in-person events in the coming year. Their main motivation is to get people out of pandemic hibernation. Motivational speakers We have updated our list to include speakers from the most recent marketing events and leadership conferences. For inspiration, return to … [Read more...]

Adam Grant is a best-selling author, an expert on motivation and meaning, and Wharton’s top-rated professor for seven straight years. He hangs out with filmmaker J.J. Abrams and author Brene Brown. My hero Malcolm Gladwell is one of his best friends. He is also a modern Twitter philosopher. His prodigious tweeting is legendary. I mean, my tweets are usually something like “Thanks” or “My plane is … [Read more...]

You might be wrong if you think your small business doesn’t need a marketing strategy. Even if you are a small business, technology and consumer behavior today require that you use multiple channels and tactics to reach customers. Marketing plans for small businesses and their teams keep your strategy on track. Only half of small businesses have a marketing plan. 25 percent of small business … [Read more...]

Every company wants to convert their leads. Many companies use metrics to measure the effectiveness of their lead generation strategies. Are your company's numbers up to industry standards? Are your sales still ahead of your lead generation costs? It is important to check if your lead conversions match industry standards. Comparing your results with the industry standard can help you … [Read more...]

Are you looking for ways to increase your ecommerce sales? Pay-Per-Click campaigns (PPC) are a great way promote your brand online and to generate sales. Google Ads, which offers a wide range of options for targeting your customers, is a great place to start when it comes to PPC. Building a campaign can be difficult, regardless of whether you are a seasoned marketer or a novice. We have … [Read more...]

Branded communities are a great way to create a shared experience for customers. Instead of projecting customer need and value-driven content onto them and maintaining the 'us/them' relationship, instead you are creating a 'we" experience and dissolving all boundaries. You are opening up the door to customers, welcoming feedback, and creating a space to interact with other like-minded people. … [Read more...]

The best way to generate organic traffic to your site is through content marketing. Companies that engage in content marketing are 3x more likely to get traffic than those that don't. This is a big difference! If you have read any of our articles, then you know that content marketing works. It's not about driving traffic to your site and leads, but how can you outperform your competitors who … [Read more...]