Best Times to Post Social Media Content in 2022

What is the best time for you to post on social media platforms?

This is a question that’s both a colonial one for social media marketing veterans and whimsical for rookies. However, they can’t agree on the best time to post on Social Media.

Why? There isn’t one. Pandemic disruptions to the social media schedule have had a significant impact on the landscape and how people communicate via social media.

Do not lose your spirit.

There are certain time periods that have been proven to get the most engagement. These can be used later to determine your best time to post on social networks.

Let’s get giddy and see the timings!

What is the best time to post on social media?

It’s called the algorithm effect.

Recency is an important factor in displaying your posts on social media. Prioritized posts rank higher in the feeds than posts that are older by days or weeks.

You can maximise the engagement of your posts by determining the best times to post to social media.

This doesn’t mean that you can crack the engagement code by only posting at the right times.

While the best time is important to grab attention, it’s not enough. The fate of your content lies in quality.

What is the best time to post different content on every social platform?

Let’s start with the basics: How do different users use social media?

While we all know the main social media platforms, it is important to understand their basics in order to understand why timings can change.

Let’s take a look!

Facebook is one of the most popular platforms and has the largest audience. It can be accessed at work and home through different devices. It all depends on the audience and how they use it.

Twitter provides a great place for marketers to engage and interact with their customers. It is more popular during commutes and breaks. It is largely audience dependent, just like Facebook.

LinkedIn can be used by professionals and members of the working community. It can be used at any time of the day depending on how easy it is to work, when they have breaks, etc.

Pinterest can be viewed in leisurely hours such as watching TV or with family members in the evenings.

Instagram is a hugely popular platform for smartphone users, who use it almost every day.

So,

You might now have a good idea of the major social media platforms and when they are most popular.

Let’s get into the details about the best times to post to Facebook, Instagram, Twitter and LinkedIn to achieve the best results.

Let’s start with Facebook!

What are the Best Times for Facebook Posts?

Facebook is the most popular social media platform. According to Facebook statistics, Facebook boasts 2.91 billion active users monthly. Because of its huge user base, it is easy to build a business and make it stand out.

You can reach your target audience by posting content at the right times on Facebook. There are even special timings or hours that can instantly boost your post.

This is a detailed guide on when Facebook posts are most effective.

Particularly, while there isn’t a standard time when you should post on Facebook, timings between 12:01 and 4:04 pm are considered the best for those who want to reach more people.

There are many criteria that you can use to post on weekends and weeks. This will help you get more click-throughs.

Weekdays are the best days and times to post:

• Wednesday: 3 pm
• Thursday and Friday: 11 am-4 pm

Weekend posting hours and best days to post:

• Saturday and Sunday: 12 noon-1 pm

There are some times when you should post on Facebook, but there are also times when it is not the best time. These are the best times to post on Facebook.

For the whole week, avoid posting on Facebook between 8 p.m. and 8 a.m.

Some social media experts also suggested their opinions on scheduling content at the right times. These are:

• Elle & Co. recommends that you post at 1pm-3pm on Facebook.
• Hubspot found that 9 AM is the best time to leave your office. The next peak hour is between 1 and 3 pm on Thursdays and Sundays.
• Fast Company recommends Wednesday at 3:00 PM as a good time to post on Facebook.
• Huffington Post suggests posting on Thursdays or Fridays as these days have higher traffic. The authors also stated that Facebook usage spikes by 10% on Fridays.

#SMM tip to FB

Monitor and track your Facebook analytics regularly to determine when your fans and audience are online. SociaPilot’s Facebook scheduling tools can automate your posting at the most optimal times.

Here’s the answer.

To get more likes and shares on Facebook, you should post at 1pm, 3pm, or 4pm.

What’s the next step?

Let’s take Instagram to the next level!

Which are the best times to post on Instagram?

Instagram’s participating audience is large and engages users between the ages of 18-30 throughout the week.

Social media statistics show that 6 out 10 Instagram users log on at least once per day. This means that there is a greater chance of you increasing your followers and shares if your content is posted at the right times.

But, wait! There’s more.

Instagram is not the same as Facebook in that there is no one best time to post.

You will get the best results if you post at the following times on Instagram.

The best times to post on weekdays are:

• The entire week: 6 am-9am, 12 pm-2pm, and 5 pm-6pm

The best time to post on weekends is:

• Saturday and Sunday 9 am-2 pm

Moreover,

It is recommended that you post every day from 9 to 8 p.m. if you want to draw people to Instagram via Videos.

What about the worst?

Weekends are generally the most disliked days. You can still use the time period between 9am and 2pm as mentioned above.

You should avoid posting on Instagram between 3:00 and 4:00 on any day of the week to ensure you don’t ruin your post. SocialPilot’s Instagram scheduling software can be used to monitor your posting schedule.

It’s not over, but it is!

Are you curious to hear what social media experts have to share about the best times to post on Instagram?

Let’s have a look at their suggestions:

• TrackMaven suggests that you post pictures and videos between 9 and 8 p.m. You will get more responses to your posts during these hours, especially on Thursdays or Mondays.
• Hubspot recommends Thursday between 2 and 3 PM (CDT), as the best day for posting.
• Search engine Journal favors Monday through Friday at 11 a.m. and Tuesday at 2 p.m.
• MarketingProfs says that 1pm-2pm is the best time for Instagram posts.

#SMM tip to Insta

According to Instagram statistics, 81% use Instagram for searching new products and services. To drive more traffic to your business, make sure you post quality content using relevant hashtags, colors, and emojis.

It is true.

Each tech-savvy expert will have their own reviews. However, this guide is intended to make it easy for you…

We have the answer.

These are the best times to upload to Instagram to help you get your content noticed.

It’s now time to add Twitter to the list!

Which are the Best Times for a Tweet to be Posted?

Twitter boasts nearly 330 million monthly active Twitter users. Many social marketers are aware that Twitter’s main benefit is the ability to gather information about their target audience.

Therefore, if they can, then why not you?

You can make a positive impact on your Twitter posts by focusing on the right times to post and carefully monitoring Twitter.

The best times to post on weekdays are:

• It is highly recommended to visit the office between Monday and Friday from 9 AM-3 PM.
• Ideal Wednesday hours are between noon and 6 pm.

The best time to post on weekends is:

• Weekends are not the best days to tweet anything. It is therefore important to plan your tweets for weekdays.
• You can still post on Sundays between 9 and 11 am.

These are the best times to tweet on Twitter if you want more clicks.

• 2 am-3 pm
• 6 am-7 pm
• 9 – 10 p.m.

However, there are always bad times.

There are good times to use Twitter. But there are also bad times. These are:

• Weekends
• All day between 8 p.m. and 9 a.m.

Now you may be more aware of the best times to tweet on Twitter in order to increase your followers, but…

Wait a minute!

Aren’t we forgetting something? Yes!

You can’t forget the advice of social media experts about the best times for tweeting.

• Kissmetrics recommends Wednesday to be the best day for tweeting and 5pm as the best time to tweet.
• HowSociable recommends that you post on Twitter between 9-10 a.m. and Friday.
• G2 learning Hub favours weekdays between 9 and 4 pm, with Friday attracting the most attention at 3:00 pm.
• Dan Zarrella has also shared his opinions, stating that posting between 5 and 6 pm is the best time to tweet.

Twitter tip: #SMM

Twitter is accessed by people from both their desktops and smartphones. They treat it as RSS feeds. You can use any Twitter analytics tool to determine when your target audience is online. Then, you can leverage the automated Twitter scheduling ability of SocialPilot to publish your tweets at those times.

Now, you have understood the whole explanation of when to tweet.

The last line…

Between 9 am and 6 pm, the best time to tweet in order to reach more people on Twitter throughout the week is

Let’s now talk about TikTok!

Which are the best times to post on TikTok

TikTok, which focuses on short-form videos has revolutionized the social media marketing landscape. TikTok statistics show it to be the fastest-growing social network with more than a billion active users per month.

TikTok is a must-have social media tool for businesses targeting Gen-Z users.

It can be difficult to get TikTok engagement in your favor. Like all social media platforms engagement on TikTok is dependent on when you post.

Your chances of getting great engagement and appearing in “For You” sections is increased by optimizing your posting time.

Let’s take a look at the best times to post on TikTok during the week.

The best time to post on weekdays is

Weekends are the best time to post

• Saturday, 11 am – 7 pm – 8 pm
• Sunday, 4 pm

The worst time to post on TikTok

• Saturday: 10pm – 4am

TikTok: #SMM tip

TikTok is about creativity. You can’t promote your company on this platform like you can on other platforms. TikTok success requires you to combine your content with TikTok’s innovative content features, and use appropriate hashtags.

You can enjoy creating high-quality content for TikTok and leave the work of posting at the most convenient times using SocialPilot’s TikTok scheduling tools.

This is the bottom line!

The best time to post on TikTok between 6 and 10 am and 7 and 11 pm are the best times, while the best days to post to TikTok on Tuesday, Thursday and Friday are the best.

Let’s get on to Linkedin!

Which are the Best Times to Post to LinkedIn?

LinkedIn is the largest professional network. This is what we immediately think of when we hear it.

It has the largest business network so it’s obvious that you will get the most engagement during work hours. For a better understanding, see:

Here’s a list of the best LinkedIn posting times for weekdays.

Weekdays are the best days to post:

• It is best to post between 10 and 11 am on Tuesdays.
• For workdays like Tuesdays and Wednesdays, the best times are 7.30 am-8.30 pm, 12 noon, and 5 pm-6pm.

However, it is best to not post on weekends as professionals might cut down their social media hours from Friday to Monday to spend more time with their families.

In fact

Below is the worst time to post to LinkedIn:

LinkedIn recommends that you do not post between 10pm and 6 am during the night hours. This is because your target audience won’t be able to catch-up with your posts, which will result in fewer followers.

Stop!

Would you like to hear what social media experts think about the best times for posting on LinkedIn?

Have a look.

• Elle & Co. states that the best time to write is between 7.30 and 8.30 AM, and 5 to 6 PM.
• Oberlo suggests that the best time period is between 10-11 a.m. on Tuesday, Wednesday and Thursday.
• Forbes suggests posting on LinkedIn between 8 AM and 5 PM on workdays to get the best results for your posts.

#SMM tip: LinkedIn

Use one of the powerful LinkedIn analytics tools to keep track of your audience. It will help you understand when and where you get the most engagement. After you have chosen the best time frames, schedule your post using our LinkedIn scheduling tool.

Here’s the final solution.

To maximize click-throughs and increase engagement, you can choose to post at 7am-8am, 6pm-6pm, or 12 noon on LinkedIn.

Last but not the least, it is time for Pinterest!

Which are the Best Times to Post on Pinterest

Pinterest is gaining popularity because of its many social media platforms. It is used by more than 444 million active users monthly.

If you are one of the 442 million Pinterest users and you want to share your pins, it is best to do so at the right times to attract as much traffic as possible!

But, before you move on,

These are the best times to pin on Pinterest weekdays or weekends.

Weekdays are the best time to post:

• Fridays are best for posting on Pinterest at 3:00 pm.
• You might also consider posting at these times: 2 pm-4 am, 2 pm-4pm, or 1 pm-3pm.

Weekends are the best time to post:

• You can pin on Pinterest Saturdays between 8 and 11 pm

These are the best times to post on Pinterest to help you focus on your target audience. But what about the worst?

There are instances when Pinterest postings should be avoided. These are:

The hours of work!

Posting during work hours is not a good idea. It will make it difficult to get more responses or clicks for your Pins.

Let’s take a look at the opinions of experts on this…

• According to Fannit the best time to pin is between 8-11pm and 2pm-4pm
• Hubspot recommends that you pin between 2 AM-4 AM and 2 PM-4 PM to engage with your audience.
• SurePayroll recognizes Saturday mornings to be the best time to pin on Pinterest.

Pinterest tip #SMM

Pinterest content has a long life expectancy with 444 million pinners. To attract more people, use appealing content with keywords in the description. Pin at the’specific moment’ using our Pinterest scheduling tool. Pinterest’s own analytics tool is very effective in monitoring your audience’s behavior.

We have reached the end of our search, i.e.

Pin on Pinterest at 9 p.m. on Saturdays, especially!

It’s a wrap!

There is no one best time to post on Social Media.

It’s actually a good thing in a certain way. It’s not a good idea to have a world that only has one best time to post.

You put a lot of effort into creating great content. It’s natural to want your content to reach as many eyes as possible.

You can now easily grab this chance!

You can maximise the engagement of your audience by choosing the right times to post to social media.

SocialPilot offers unparalleled scheduling capabilities that allow you to automate posting on seven social media platforms including Facebook, Instagram and Twitter.

SocialPilot’s first article, Best Times to Post on Social Media In 2022, appeared first on SocialPilot.