LinkedIn is the hub for 772 millions users, where they can share their experiences and offer meaningful advice. LinkedIn is a great source of inspiration to 310 million users each month.
LinkedIn, like all social media sites, is not limited to wealthy individuals. There is a huge presence of brands on LinkedIn. In fact, 89% of B2B marketing relies on this platform to generate leads.
All this glitz has a price. You need to stand out with your LinkedIn messages. Your business page could easily get lost amongst the oblivion.
Take a look at the most recent statistics to get a better understanding of the platform.
- More than half of all social traffic is directed to B2B blogs and websites.
- 61 millions LinkedIn users are influencers and forty million are decision makers.
- Every week, LinkedIn’s feed contains 9 Billion Content Impressions.
You cannot miss the opportunity to promote and introduce your business at this event, right?
You need to write your LinkedIn posts according to the LinkedIn audience’s preferences if you want them to see, click, share and comment on your content. These four strategies can help you.
1. Diversify your content
Online content is not about advertising, but rather emotions and personal stories. Users scan the content, not reading it. They are looking for things that reflect their inner world as they scroll down a newsfeed. Brand storytelling is important because LinkedIn is a business platform.
Write your company’s history, chapter by section, so that readers can dive into the best possible reality.
Check out these tools to boost your LinkedIn marketing strategies
Stories evoke emotions, and thus sell. Consider the following rules:
- Every story has its hero.
- Every story has its own plot.
- By incorporating the core principles of human perception in your stories, you will hook readers and elicit a positive response from them.
- Make sure that your global brand goal is reflected in the stories you tell, and that they resonate with human values.
- Your brand needs to be able to relate to unexpected stories.
Tell your brand story on LinkedIn using the following types of content:
- Blog Posts: Introduce them with a comment that is personal to engage the readers and make them want more.
- Case Studies, Research, and Industry News: Build awareness and trust by turning your company’s page into a trustworthy information source.
3. List-style posts and how-tos perform better on LinkedIn, and receive more comments and likes.
4. Updates on your company: Tell people what you have in store for them, and how they will benefit from it.
Make sure your content is educational, informative and relevant to the interests of LinkedIn members.
Remember that people are here to learn and grow, not to waste their time.
2. Master the Art Of Structuring Your LinkedIn Posts
Be careful how you structure your LinkedIn posts, as reading online is 25% slower compared to print.
The first thing you should do is to narrow down your ideas and focus on them. Here, the golden rule is: “one article = one thesis.“. Also, you should make your first sentence of a post eye-catching. Write something that will create a WOW effect and encourage your readers to click “See More” for more details.
Write about a little-known truth, an experiment behind the scenes, a memorable quote or a unique insight. Avoid professional jargon and use a conversational voice to reach a wider audience. Write short sentences and end them with a positive tone.
Remember that every post online is a narrative. Why not start it with a dialog to grab your readers’ attention?
Use the 50% rule, as suggested by Isabelle Roughol, LinkedIn’s international editor. Spend 50% of your time on creating a headline for your blog post after you have chosen the topic. The other 50% is spent writing the actual post.
LinkedIn headlines that are more creative will be more effective.
Consider these tips:
- Most people read headlines between 40 and 49 characters.
- The best headlines are those that include a list or a how-to.
- Avoid asking questions in the headlines of your LinkedIn posts.
LinkedIn allows longer status updates up to 15 lines, but only the top three will be visible. They should be accompanied by a headline that will entice readers to click “See More.”
This is an example of how to create visuals for LinkedIn posts that appeal to the human mind and encourage viewers to click.
3. Enhance Your LinkedIn posts with Visual Elements
You probably know that people tend to be visual creatures, and they will engage more with a post on social media if it includes an image.
Text-only posts are the most effective on LinkedIn.
LinkedIn users may be more readers than viewers but that doesn’t mean they won’t pay attention to visuals.
Charts and diagrams can be used to illustrate case studies, trends and numbers.
You can use it to engage users and solicit feedback.
Human psychology is all it takes. Faces are what we look at instinctively, so images of people do well. It’s all about posting real people or experts relevant to your LinkedIn posts.
4. Harness the power of Videos
Neil Patel is one of the best marketers in the world. He recently created video content that was a hit on LinkedIn. It was more popular on Facebook and YouTube.
Do you really believe this?
According to HubSpot’s numbers, 38% of marketers who use video content on LinkedIn have reported that it is a successful strategy.
Why are LinkedIn users so fond of watching videos?
- This helps them better understand a product, brand or service.
- Videos are more persuasive because they adhere to the “Show not Tell” principle.
- The information that they seek will be obtained by any means, including videos on LinkedIn.
Use these video formats to satisfy users’ needs:
- LinkedIn is an excellent platform for building relationships. A video about your business, and how it was started, would be useful.
- You can also post how-to videos about your service or product, showing its features and instructing the audience on how to use it.
Uber’s promo video explains a new chat function for customers.
- Share previews about upcoming events and releases that are relevant to your organization or the interests of your audience.
- Allen Gannett, vice president of CMI, Cathy McPhillips.
- LinkedIn is all about learning and mentorship, so you can share business talks or lectures and the opinions of influential leaders who’s messages resonate with your audience.
Meg Garlinghouse is the head of LinkedIn’s Social Impact and she often shares videos to engage her followers.
Make your videos look professional and keep them short. Don’t forget about optimizing them for mobile in order to increase views and shares.
LinkedIn has also added video ads. Why not use video ads to increase engagement and sales? Data shows that video is 20 times more shared than other formats.
We have a great way to help you publish your LinkedIn content quickly and easily. We’ll show you how SocialPilot can help you nail your video marketing strategy.
How to publish native videos on LinkedIn using SocialPilot
SocialPilot is a LinkedIn scheduler that allows you to publish and schedule native video in just 3 simple steps.
Step 1: Login to SocialPilot.
Step 2 : Click on “Add Post” in the upper right corner.
Step 3 : Create your LinkedIn headline and content. Upload your video through Google Drive, Box, Dropbox or your local computer.
The video is ready to be shared. You can share your native LinkedIn video now or schedule it for later.
Pre-Publishing Checklist for LinkedIn Posts
Stay consistent to engage your followers and expand your network. Regularly publish to demonstrate your expertise and knowledge. This helps build trust and attract more followers.
It is also possible to save time by using LinkedIn automation tools. You can speed up the marketing process on LinkedIn.
This checklist is a must-have for anyone who plans to post a LinkedIn status update:
- Select the type of content you want to share. This could be a blog post that is educational or informative, a guide or how-to, a data-driven study on trends in your niche or a case-study, or even news about your company.
- You have created a headline that is relevant to the context of your post.
- Your LinkedIn post has been edited and proofread to ensure it meets the web-writing rules.
- When adding an image to your post, it’s important that the reader find it useful and informative.
- Your video on LinkedIn should be short, to-the-point, and high quality. It will teach viewers about your brand and help them better understand it.
- You should use your company profile on LinkedIn for networking, PR and not to sell directly.
- LinkedIn is a place where you can grow professionally , and grow your network.
Use LinkedIn analytics to find out what works and what doesn’t.
Final Words
It’s not necessary to be the top LinkedIn influencer to increase engagement. Be consistent, update your status regularly, and share information that you find valuable.
Positive feedback will come quickly if you focus on quality and reliability.
LinkedIn is a demanding platform. Your brand’s reputation can be made or broken by LinkedIn. If you do it well, then you will be able to outshine all your competitors. You can reach millions without ads thanks to the organic reach.
Consistency is the key. You can use SocialPilot to do this, as we have already discussed. Start your free trial, then start creating your posts by following the tips.
The first time you saw this post, it was on SocialPilot.
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