Kim Garst is the CEO of Boom Social.
Want to make a lasting impression on the minds of your audience?
Want to know how to increase your Instagram and Pinterest marketing?
Want to automate your visual advertising strategy with Instagram Marketing Tools and Pinterest tools?
You will be able, by the end of this post, to take your visual marketing from Zero to Hero.
Brands should have a visual strategy that not only is snackable but also offers real value to their audience. We will share some tips on how you can use visuals on Instagram and Pinterest to promote your business and brand.
Let’s first understand what visual marketing is.
Visual marketing is the technique of using images or video in a context for delivering a desired message.
You will find visual content on the Internet today in almost every corner, whether it is images or videos.
The most interesting thing about
Why do people prefer visuals over text?
Larry Kim, the CEO of MobileMonkey at Inc. and the Founder of Wordstream at Inc. wrote:
Visual marketing is one of the most important marketing trends. – Larry Kim
- Our attention span is very short, only 8 seconds. We can be distracted in just 2.8 seconds.
- It takes only 50 milliseconds for us to form an initial impression of someone.
- A study by Jakob Nielsen revealed that an average web user only reads 20 to 28 percent of the text when visiting a website.
Visual social platforms such as Pinterest and Instagram are very popular.
Visual marketing ideas on Pinterest and Instagram can help you increase the engagement with your social media profiles.
Pinterest: Visual Marketing Ideas
1. High-quality content
Make sure you use images and descriptions that are both excellent. This means that your pins must not only have excellent image quality, but also be interesting enough to make people stop scrolling to read them.
tall pictures perform better on Pinterest than square or wide images. Pinterest displays images in columns, so posting a taller image makes it look better. Pinterest says that the ideal aspect ratio to use when posting images is 2:3, and that you should have a minimum of 600 pixels in width.
A 2:3 aspect could be expressed as:
- The width of the image is 600 pixels and the height is 900 pixels.
- The width of the image is 1000 pixels and the height is 1500 pixels.
3. Visually appealing
Make your images appealing visually. Keep your design consistent across all your posts. You will be able to improve your branding. Your fans will recognize your posts. Your communication will flow better if you work to create a flow.
You can see from the Pinterest board above that Side Hustle Nation follows a similar template for all of their pin designs. They have a similar set of fonts and colors.
You can use the Visual Composer feature of SocialPilot, an app that comes with this tool. You can create attractive images that you can share on social media. You can create images in minutes using fonts, filters, backgrounds, quotes and watermarks.
Tip : Watermark the URL or logo of your website on each pin. The pin owner will be immediately identifiable. SocialPilot allows you to place a logo on an image using its built-in Watermark feature.
4. SEO Rich Descriptions
Shareaholic reports that Pinterest is the source of more referral traffic compared to Google Plus, YouTube and LinkedIn. Your pins will be found more easily on Google if they are SEO-rich. Pinterest pins are often found in Google search results.
The first two links that appear in Google’s search results for “shapewear for a date ideas” are to Pinterest.
Tip : Use keywords when writing your pin descriptions. Add more details to the description to help search engines find your image.
5. Create boards
Pinterest lets you create different boards for the ideas that you wish to pin. You can create boards for your blog about “how to earn money online”. These could include affiliate marketing, teaching others how to blog, ideas to work from home, or building a brand. Showcase different aspects of your product or brand.
6. Pin Often
Your goals are:
- Create high-quality pins with an aesthetic appeal
- Pin Often
We often forget about pins and other marketing goals. SocialPilot allows you to easily create, plan and schedule pins. Schedule your pins and sit back.
Visual Marketing Ideas on Instagram
You may want to post different videos and images on your Instagram, but a consistent and logical flow will keep your followers engaged. You can be creative on Instagram, but don’t post anything that isn’t relatable to your followers.
Establish a design aesthetic that will be consistent with your brand. It will be a combination of colors, tones and textures, images, fonts, and photography.
Linda Huang, founder of LaSculpte, a retail store and online store in Sydney that sells activewear, shapewear and swimwear for women, said: “Always adhere to your brand guidelines Stick to the brand colour palette when designing your grams.”
Telling a compelling story will help you to connect with your audience. Make your niche compelling to users.
It will cost you an arm and a leg to create a theme that represents your brand. You can still save money by using Instagram tools such as the SocialPilot application, which is a powerful image-making tool. The app comes with a variety of images, colors, textures, fonts, and tones that you can use to create a theme for your brand.
2. User-generated content
Use hashtags to create a community for your brand. Incorporate unique hashtags into your Instagram posts and encourage users to do the same with photo contests or competitions. If your customers use your hashtag when they upload an image of your product and it is good, then you’ll have new images.
Instagram is full of photos that people take to share with hashtags. It’s your job to find and repost these photos to create new content. Polo Towers Hotels and Resort, a resort located in the hills between Shillong and Cherrapunjee, uses hashtags to discover new content and repost it on their Instagram page.
Instagram became very popular in 2010 when it was first launched due to its in-app filters. You could use cool filters to enhance your photos before you posted them. Filters are cool. Filters can be the difference between feeling like an Instagram superstar and getting a few Likes.
Canva conducted a study that found that the majority of people are not aware of what Canva is.
SocialPilot’s photo-making app lets you apply filters that are based on emotions. You will find filters such as light or heavy contrasts, blurs, grayscales, tint colors and more. These filters will make your images more vibrant and appealing to the user.
4. Instagram Grid Layouts
You can use the grid layout on Instagram to be creative with your photos. Not only do you want to present them individually, but also in the entire gallery. Grid layouts can be used in many different ways. Checkerboard posting is one example. You can use the same style as the tiles in your home to alternately post images and quotes, like this feed from bossbabe.inc.
Posting in vertical lines is another great way to use the Instagram grid. Your posts will look uniform in vertical format, just like the feed of @elskabody. After posting two photos of products, they post a comment to continue working on the vertical grid.
Like Pinterest, Instagram is a great place to share quotes.
Visual Composer allows you to find quotes online, add them to your image and then schedule the post using SocialPilot’s scheduler. Create images in minutes!
SocialPilot first published the post Visual marketing ideas for Instagram and Pinterest: Benefit from them!