Do you feel anxious about the idea of creating a content marketing plan? A content marketing strategy template can make it easier. A template can help you navigate your way through the process. You might not know where to begin if you don't use a template. Here are some quick tips: You can quickly put your content marketing strategy into practice by using a template. What is a Content … [Read more...]
6 Signs that your B2B brand is in dire need of a refresh
Coca-Cola invests on average $4 billion each year in branding.1 To be easily recognizable by customers. Although it might seem high, most people can easily describe the logo of the company in red and white text. It is iconic, so it will always be top of mind. Every day we see thousands of headlines, ads, logos, and brands. It is difficult for businesses to stand out, and it can be hard for … [Read more...]
Inside Sales Teams: How Content Marketing Can Help You Sell
Your content marketing strategy should be transformed from a first-touch channel for conversion to one that is last-touch. Content marketing is a powerful channel for converting leads to your sales strategy. Continue reading to learn why, and some tips for getting your sales team involved in content marketing. How content marketing can help increase sales The days of traditional … [Read more...]
How to create a strong brand story telling from the inside out
Strong inside-out marketing strategies start at home with you and your team. Marketers tend to spend a lot of their time and attention on the outside world. After all, we want people to buy what is being sold here. Because so much attention is given to outside audiences, it's easy to forget about our employees. We must focus on the people at the core of our brand story if we want it to be a … [Read more...]
I had founder burnout while creating a self-care startup.
src="https://buffer.com/resources/content/images/2022/04/jessica-newendyke-nDjG07g5cNg-unsplash.jpg" alt="I Experienced Founder Burnout While Building a Self-Care Startup--Here's What I Do Differently Now"> Many people believe that I have to live a balanced life because I own a self-care company. I thought I understood the boundaries and routines I had to follow to take care myself while I ran … [Read more...]
7 Content Writing Tips Every Writer Needs To Know
You have a lot of responsibility as a content writer for brands that you write for. You have to accurately reflect the brand's voice, personality, and value proposition through the content that you create. Content is what engages audiences during the buyer journey. You are responsible for helping them connect with potential customers. These content writing tips can be used in any industry or … [Read more...]
These are the Best Practices When Setting up Ecommerce Payments
It is crucial to choose the right payment system for your online store. For those not familiar with the payment industry, it can be difficult to navigate the complex world of online payments. We'll be discussing some of the top strategies that you should keep in mind when setting up a payment system for your ecommerce shop. 1. When possible, use a platform-hosted merchant bank account. The … [Read more...]
How do you hire a Marketing Consultant? Here are 6 things you need to know about marketing consultants
Are you looking for a marketing consultant to help you? You've come to the right place. It is a significant investment to hire an external consultant. You are not only bringing in a new person (and an external) to your company but also knowing that major strategy changes are coming. There are many things to remember: What are the steps to determine if your company requires a marketing … [Read more...]
I’m an introvert with high functioning anxiety. Here’s how my business has grown
For most of my life, I never thought I would be a business owner.For starters, both of my parents started businesses, and I saw firsthand the emotional and financial toll it could take. But I was also an introvert who struggled with anxiety. All of the founders I saw were confident and charismatic, seemingly able to calmly handle every business challenge that came their way and pitch their … [Read more...]
8 Google Shopping Metrics To Pay Close Attention To
Google Shopping campaigns are incredibly detailed. However, it can be overwhelming to see all the information. There are many columns that show metrics about how your products are performing when you open your Google Shopping Campaign. What do these metrics mean and what are the most important? We will walk you through eight metrics that can help you track the success of your products and … [Read more...]