Most people think of articles and blog posts when they hear the term content marketing. There's more to content marketing that just writing articles. Although written content can be more cost-effective and less expensive, it is not the best way to get the most from your content marketing strategy. Some types of content are better suited to certain industries than others. You might also find … [Read more...]
12 Social Media Metrics you Should Be Monitoring
You need to monitor several metrics if you use social media to sell your business and promote it. You won't get the most out of your social media presence if you do not. It's possible that you aren't getting the most out of your social media presence. Social media can be confusing. You might not know what metrics to track or which ones you should ignore. Here are the top social media … [Read more...]
5 Signs that you don’t know your B2B customer
It's great to be an expert in your market and to be able to identify target businesses. But these are not enough to help you understand your B2B customers. That's where true success lies. A good strategy for a game like Guess Who is to take a chance and hope to find the right answer by elimination. A guessing game may not be the best strategy for marketers. It's possible to misunderstand … [Read more...]
How to start a small business blog
src="https://buffer.com/resources/content/images/2022/05/anete-lusina-zwsHjakE_iI-unsplash.jpg" alt="How To Start A Blog For Your Small Business"> It's unlikely that you ever imagined yourself becoming a blogger. You're probably a small-business owner and not a professional writer. You don't need to be a master wordsmith to create engaging and compelling posts. A blog is only possible if you are … [Read more...]
A Quick Guide to Successful Growth Marketing
What is growth marketing? It's something you have probably heard about, but aren't sure how to apply it in your business. Let's first look at what growth marketing is. Growth marketing is the next step in traditional marketing. This type of marketing focuses on customer relationships, engagement, authenticity, and trust. Loyalty is the goal. Growth marketing isn't a short-term endeavor, but … [Read more...]
Three small businesses are my business. Here’s how it works without me having to compromise my life.
src="https://buffer.com/resources/content/images/2022/05/geio-tischler-6ssLdDxgvFw-unsplash.jpg" alt="I Run 3 Small Businesses--Here's How I Do It All Without Compromising My Life"> Many entrepreneurs and small-business owners are used to people not understanding your business and what it is all about. Your friends ask you, "How can you make money doing this?" You answer back, "Why not just get … [Read more...]
May the Fourth Be with Your Content Marketing
I was at Content Marketing World in Cleveland a few years back, where Mark Hamill (as you may know) gave a keynote speech. Before the event, I was curious to know what Mark Hamill knows about Content Marketing. Actually, I met him in person. It was a truly amazing moment. His answer shouldn't surprise anyone. He said content marketing is simply brand storytelling. It can only succeed if … [Read more...]
Five Content Curation Strategies for 2022
The Doritos Instagram account posts images by Doritos followers every week under the hashtag #fanfriday. These images, which include make-up looks and chip-themed art projects, have hundreds of thousands of views. #fanfriday by Doritos is a great example of content curation, which involves the process of collating and editing content from others. Content curation is used by brands across social … [Read more...]
Anatomy for a Virtual Event: Key Factors To Consider
Your organization made the quick switch to virtual events a few years back. You may have been too quick to make your digital events a success, and cut corners to ensure that guests could attend. Research has shown that these events will continue to be a problem in the future. The article sums it up well: "Temporary convenience solutions that emerged as pandemic remedies are likely to stay … [Read more...]
A Brief Look at Ecommerce Bouncing Rates and How To Curb It
The bounce rate is not one of the most important metrics to determine the success of an online business. Although other metrics such as overall revenue, conversions and abandoned cart rates require constant attention, the bounce ratio should not be ignored. It can help you understand your audience and identify issues with your site’s content. The bounce rate of an ecommerce store is the … [Read more...]