Marketing is an excellent tool for helping grow your business, according to most business owners. Marketing can help you grow your business by using growth marketing as one of many tools. Two strategies are key to growth marketing. Growth marketing is primarily about building customer relationships. It fosters loyalty among customers to keep them coming back. Growth marketing is a long-term … [Read more...]
Profit and purpose: How I have built a business that values both
There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant group iFoodGroup, known for Immigrant Food … [Read more...]
These Small Businesses are winning in Email Marketing
src="https://buffer.com/resources/content/images/2022/05/erica-steeves-G_lwAp0TF38-unsplash.jpg" alt="How These Small Businesses Are Winning at Email Marketing"> Emails sent. Sending emails. Answering emails. Emailing is an integral part of modern communication. Email strikes the perfect balance between conveying information and being organized. It's a quick, efficient, and convenient way for … [Read more...]
Create the Best Customized 404 Page for your Ecommerce Business
Ecommerce owners invest a lot of time and attention on their core pages, particularly the homepage and product pages. This strategy makes sense, as these pages are the most popular and convert the best. Surprisingly though, many online store owners overlook conversions by not including their page 404 in their optimization plans. No matter how neat your URL structure or redirect profile is, … [Read more...]
The Best Guide to Keyword Research
It’s no secret that SEO is the key to Google rankings success. But what’s the key to a strong SEO strategy? Keyword research! Keyword research is the foundation for your overall content strategy. It determines your topics and themes, your article titles, and ultimately the search rankings you’ll earn. Here’s the problem: many people — even professional marketers— see keyword research as a simple … [Read more...]
5 Marketing Lessons The Sharing Economy Has to Teach Us
Simply put, the sharing economy is a new model of economics that relies on peer-to-peer networks. It is simple as it sounds: strangers share everyday goods and services via the internet. Consumer-driven businesses in the sharing economy can save buyers time, money, and space by reducing the "hustle" of the daily grind. You can find a pet sitter with Rover, an Uber ride to the airport, or just a … [Read more...]
You’re doing Landing Page Test Testing wrong: These are the 5 Rules to Make It Right
Many marketers believe there is no winning formula to increase conversion rates, decrease conversion costs, improve conversion quality, and reduce conversion cost. You're right! It is there, and KlientBoost uses it every day. These average lifts are supported by data from more than 250+ clients and over 10,000 CRO tests. Conversion rates increase by 52% Conversions at a lower … [Read more...]
9 Tips for Getting More User-Generated Material for Your Brand
Many successful marketing campaigns include the collection of user-generated content (UGC). One reason is that you create a collection of useful and engaging content to post. People are 10 times more likely to trust you and purchase from you if you post user-generated content on the website and social media accounts. UGC is similar to reviews and social media posts. It's created by … [Read more...]
9 Ways to Increase Email Open Rates
There are 120+ emails that the average professional receives every day. We all have cluttered inboxes. Email is still the preferred medium for brand communication across all generations and industries. Your email open rate is an important part of your overall marketing ROI. Image source: Bluecore It can be easy for people to lose focus on the content when they are executing email … [Read more...]
10 useful tips to increase engagement on Instagram
Are you looking for ways to increase engagement on Instagram? It is a great platform to engage and connect with your customers. It is a great visual platform for businesses, with more than 300 million active users and nearly 85 million videos and images uploaded each day. You can market your business successfully by using Instagram in the right manner. However, many marketers fail to achieve … [Read more...]