Pinterest is one of those platforms that you can milk to the end if you are a digital marketer. As a blogger, you can build a following by uploading and marketing your content here, ensuring that people see your content and interact with it. This drives more traffic to it and takes your blog to the top. This is for the blogger looking to get followers on Pinterest in 2022, arguably a year that … [Read more...]

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The virality of a simple video showing Trinidad’s morning routine caused the product to sell out. The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold … [Read more...]

30-second summary: Holiday shopping season is here and your ecommerce store , whether it's a local shop or an internationally ecommerce brand , needs visibility to increase sales How can you get in front of potential customers and drive sales in highly competitive markets? Kris Jones, a former Pepperjam founder and serial entrepreneur, shares an ecommerce SEO guide. … [Read more...]

Businesses of all sizes, from automobile, lifestyle, enterprises, and startups, are using social media to connect. It can be nerve-racking to try and promote your brand in such a crowded space. How can you make your brand stand out? The answer is hashtags. The right hashtags will help you get your brand noticed and draw more attention to your content. Here's a list of top 15 … [Read more...]

It can be hard to keep readers interested when writing about complex topics. Adding visuals to your content is a great way to keep things fresh and engage readers. Unfortunately, however, producing compelling visual content takes time, thought, and skill. But what if you could tap into the best visual content that’s already out there? Curating visual content from others is a great way … [Read more...]

A few years back, social media was just an optional marketing channel. Fast forward to the present, and from big multinational brands to your local mom-and-pop stores, everybody is using social media to get leads and conversions. Social media has the potential to target your audience at each stage of their buying journey – from the moment they first see you to becoming a customer and … [Read more...]

When I first started my leadership communications company Pencil or Ink, I knew growth was key. Revenue growth to support myself, client-list growth to gain more credibility, and headcount growth—because I assumed a small business grew by becoming a large one. Fast forward three years. I had a long client list, healthy revenue, and a new employee. Outwardly, I had achieved … [Read more...]