You are a smart business owner and you are always looking for ways to make your products or services more profitable. While Facebook is a fantastic platform for creating a professional brand and building a professional network, did you know you could also use it to monetize your products or services? Facebook's Professional mode is a great way for you to accomplish this. You can create a … [Read more...]

src="https://buffer.com/resources/content/images/2022/08/jack-appleby.png" alt="Social Proof: Jack Appleby on Loving your Craft"> Social Proof's first creator outside of Twitter is Jack Appleby. Jack Appleby is a social strategist with a long and impressive history. He has been a part of the Creative Strategy team at Twitch, as well as running campaigns for Beats By Dre and Microsoft. As a … [Read more...]

[TAG0] Your website can be accessed by users at various stages of their buyer journey. Some have already compared your product with others, while others don't yet know that your tool can solve their problems. No matter their stage, the right content can help you drive user registrations and sales. How do you go about it? This article will provide information on creating high-converting … [Read more...]

src="https://buffer.com/resources/content/images/2022/08/c-dustin-91AQt9p4Mo8-unsplash--1-.jpg" alt="Build Week at Buffer: What It Is and How We're Approaching It"> The week of August 22nd has been dedicated to Build Week, an internal initiative. All of us will be devoting a week to a new internal initiative called Build Week. We will work together in small groups on ideas that could benefit … [Read more...]

30-second summary: Marketing is often the first to be cut when the economy and the business suffer. This article will answer your question "Should I give up my SEO?" Kris Jones, best-selling author and serial entrepreneur demonstrates five ways that SEO can help you increase your revenue. SEO is not the most popular way to grow your business and drive real … [Read more...]

30-second summary: Earned media coverage can be a valuable asset to your website. As important as technical SEO is digital PR, so is digital PR. If a large number of links is the goal, then what stops someone from choosing the most newsworthy idea even though it doesn't have anything to do with you client? It's hard to ignore the impact digital PR has on organic … [Read more...]

It started as a way to find new recipes and do it yourself projects, but has since evolved into a major shopping search engine. In reality, Pinterest is used by 40% of the world's population. There are over 420 million users on Pinterest every month. This means that there are many people who use Pinterest only for shopping. Your brand must maximize the channel and most importantly, how … [Read more...]

One of the biggest myths about burnout is that it can’t happen if you love the work that you’re doing. I am certainly proof positive of the opposite.In 2015, I was celebrating 10 years of working as the head of advertising for the largest eyewear company in the world. On the surface, I actively loved what I was doing. I had fantastic bosses and an amazing team who I learned from … [Read more...]

[TAG0] Email is still the best channel to increase business profitability and improve brand reputation. It can increase brand recall and help you stay ahead of your competition. This does not mean that it is a magical wand for your company. It is important to think clearly and make emails that are engaging and offer attractive offers. Email newsletters are a great way to keep your subscribers … [Read more...]

Marketers often ramble on about how to use Instagram to grow their business. Instagram is still one of the most popular platforms for marketing. Instagram statistics show that more than 25,000,000 businesses use Instagram to market their products and services. Instagram's visual nature allows anyone to be creative in branding their product. It's still difficult for new brands to see past … [Read more...]