Twitter increased its character limit by 140 characters to 280 in November 2017. This update was crucial, especially for businesses. The funny thing is, however, that 280 characters have not been enough. Let's face it, if you use Twitter for marketing purposes, you will have found yourself overwhelmed with tweets and limited characters. Twitter threads saved the day. Twitter threads … [Read more...]

It's not always easy to choose a hobby. Sometimes a passion is what you choose. That's exactly how Peter Letts found scuba diving. In 1992, he began diving. He soon became addicted and jumped in the water. He left his successful corporate career almost 10 years later to pursue his passion for the oceans and start a business. He explains that he had a midlife crisis and decided to leave the … [Read more...]

This blog is worth listening to According to the latest statistics, Instagram is a powerful platform for engagement. It's something you already know and want to make the most of it. You might be surprised at how different reality is these days. Your content doesn't get noticed, despite all the effort you put into creating and publishing quality posts. Multiple marketers are stuck in … [Read more...]

[TAG0] Social media is more than just a place to make friends online. These platforms have become a great place for brands to increase their reach and awareness, from large corporations to new startups. Nearly 97% of Fortune 500 companies use at least one social platform to promote their brands today. However, social media marketing does not mean you have to bombard social media users with … [Read more...]

30-second summary: SEOs are constantly on the lookout to find innovative technology that will help them increase content creation effectiveness. OpenAI's DALLE 2 is one such innovation, which is poised to be the next big thing for SEO and content creation. It is what it is, how does it work and how can SEOs make use of it (or start experimenting with it). … [Read more...]

Question: I have a lot of great ideas, but I find that I don’t have enough time to make all of them come to life. What do you recommend?Creating content can be fun, especially when you have many ideas to work on, but it’s also super time-consuming. There are many workarounds to this, from content repurposing and cross-posting to content batching – the highlight of … [Read more...]

30-second summary: You can optimize your content using a variety of techniques that will make it easier for search engines and users alike to read your text. It can have a huge impact on your performance by taking the time to plan your topics and conducting extensive keyword research. While you should always put the user first in your writing, it is possible to still … [Read more...]

src="https://buffer.com/resources/content/images/2022/09/photo-1610215965865-85f9a2ba7ed9.jpeg" alt="We Took a Week Off to Build Features That Weren't on Our Roadmap"> We did something different a few weeks ago. Every employee in the company quit their jobs, cancelled all meetings and spent a week working with projects that were not on our roadmap. It was called Build Week. It’s … [Read more...]

[TAG0] It is becoming increasingly difficult to be competitive and stand out in a retail sector that is constantly flooded by startups and advertising. The retail industry's advertising spend increased by 50% to $28 billion in 2020. The result was that the U.S. retail industry became the biggest digital ad spender. Retailers are increasingly recognizing the value of content marketing. This … [Read more...]

When I set out to start my own venture, I knew I wanted to dedicate myself to something where I could have real impact. I’d spent the years leading up to this point as a corporate attorney, a career I enjoyed, but I was itching to work on my own idea. I also had a vision for an organization aimed at improving diversity and representation in the outdoor adventure space. See, I got into the … [Read more...]