Social media platforms are becoming increasingly popular with masses of people who use them for everything: shopping, job search, connecting with brands and fun! Because businesses want to reach the masses, it's no surprise that social media has become an essential tool in business marketing. 83% of marketers reported using social media for digital campaigns . Social media careers are a very … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/PXL_20220907_144558480.jpg" alt="How We Made Our Hybrid Meetup Inclusive"> Our team organized and scheduled our first meetup in Lisbon in September. Our initial goal was to meet in person, spend a week together and get to know each other. We also wanted to strengthen our team. Due to a variety of reasons, including family leave and health, … [Read more...]

[TAG0] Over the years, social media has changed. Social media is no longer a way to socialize with others. It has become a powerful marketing platform that allows businesses to increase brand awareness, attract leads and boost sales. Marketers are also leveraging this opportunity to increase conversions and boost their ROI. This is done by creating engaging and useful content for their … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/zingermans.png" alt="How These Small Businesses Are Growing Sustainably"> How can you decide when to say "yes" to growth opportunities and "no" to things that could lead you down the wrong path? It can be foolish to turn down opportunities to increase your company's income or hire more people. In a world of billion-dollar valuations it is … [Read more...]

30-second summary: Bounce rate refers to the percentage of visits that occur on a single page or visits from which the visitor leaves your site. This metric is used to measure the quality and relevancy of visits. Exit rate can be described as a metric that indicates the number exits from your website. It is equal to the number visits when applied across your entire … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the third episode here.Small businesses are small for a reason – they often have a limited budget and … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/SmallBusiness-BigLessons-Buffer-Season2.png" alt="Introducing Season 2 of Small Business, Big Lessons -- a Buffer Original Series"> Buffer is often able to meet many small businesses. We had the opportunity to highlight eight of these amazing small businesses in season one of Buffer's original series, Small Business, Big Lessons. We are … [Read more...]

🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the first episode here.Building and managing a community has become a significant piece of the successful small … [Read more...]

It's not easy to run a small business. It's not only the risk involved in starting a business, but also the blood, sweat and tears required to keep it running smoothly and attract more customers. Small businesses are feeling the heat due to factors like the Great Resignation and the looming economic recession. (Let's not add climate change to this, okay? We wanted to find out how these people … [Read more...]

More than 2,000,000! This is the number of Linkedin groups, according to Business Statistics. What does this mean? This means that LinkedIn can be used to promote B2B marketing. LinkedIn is the best social platform to establish solid business relationships and generate qualified prospects. You might consider creating a LinkedIn group if your business is mostly B2B. You might also be … [Read more...]