🖊️Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out the second episode here.In 2014, Buffer was offered a nine-figure deal from a giant tech company but our founder … [Read more...]

This blog is worth listening to "What should I post next on social media?" - This is the question that has boggled all of our minds. You can however save your team from this devastation by creating a social media content calendar. Hubspot research shows that companies publishing more than 16 content per month generate 3.5x more traffic than companies publishing less. It takes a lot … [Read more...]

[TAG0] B2B content marketing is a great way to increase search engine rankings, brand awareness, and establish a company as an industry leader. Content can increase brand visibility and plant seeds in readers' minds, which leads to increased traffic, leads and sales. However, content curation is not without its challenges. It takes energy and time to produce high-quality content that is … [Read more...]

You have launched your business venture with the goal of growing it quickly. Now you need to figure out how to get customers. The internet is now a global village and customers can use it to search for information about products or services. According to a study, 80% of business decision makers prefer articles from a company's site over advertisements. Inbound marketing has become a vital … [Read more...]

Every year, the U.S. observes Hispanic Heritage Month from September to October. The celebration got its start in California when congressman George. E. Brown introduced legislation to create a week acknowledging the positive contributions of the Hispanic community. That same year, President Lyndon B. Johnson proclaimed September 17, 1968, as Hispanic Heritage Week.In 1988, President Ronald Reagan … [Read more...]

30-second summary: SEO is a complex process that requires a lot of technical skills and processes. There are many benefits to investing in an in-house staff, such as building specialized talent and greater control over performance, productivity, branding, and process alignment Although outsourcing to an SEO agency might not bring the above-mentioned … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding what you want on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. [TAG0] An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along … [Read more...]

Everyone must have a social network presence. Particularly for brands, it is impossible to imagine marketing without social media taking up a significant portion of these efforts. You, as a digital agency, are here to help brands. Digital marketing agencies often have to manage a variety of social media marketing campaigns. Their survival depends on their ability to keep up. To make an … [Read more...]

Do you want to increase your search engine optimization? Although you might be familiar with keyword searches and click-worthy content strategies, have you ever thought about how video optimization could help improve your ranking? Video content will account for more 82% internet traffic by 2022. This makes it an essential component of any site strategy. YouTube is a key player in this … [Read more...]

[TAG0] Take a look around and notice how many people aren’t on their Instagram, Facebook, or Twitter accounts. They are having passionate discussions about what's hot. This is what has driven the growth of social media in the past two decades. Social media was originally created to allow people to keep in touch with loved ones and the rest of the world. However, its reach has expanded … [Read more...]