Every year, the U.S. observes Hispanic Heritage Month from September to October. The celebration got its start in California when congressman George. E. Brown introduced legislation to create a week acknowledging the positive contributions of the Hispanic community. That same year, President Lyndon B. Johnson proclaimed September 17, 1968, as Hispanic Heritage Week.In 1988, President Ronald Reagan … [Read more...]

30-second summary: SEO is a complex process that requires a lot of technical skills and processes. There are many benefits to investing in an in-house staff, such as building specialized talent and greater control over performance, productivity, branding, and process alignment Although outsourcing to an SEO agency might not bring the above-mentioned … [Read more...]

Do you ever find yourself scrolling down a page and wish you could get to the end quicker? Headings are great for finding what you want on a page. Sometimes, however, it would be helpful to have a shortcut to get to your destination. [TAG0] An anchor link is a small tool that allows a user to jump between pages . This subtle design technique improves user experience by guiding users along … [Read more...]

Everyone must have a social network presence. Particularly for brands, it is impossible to imagine marketing without social media taking up a significant portion of these efforts. You, as a digital agency, are here to help brands. Digital marketing agencies often have to manage a variety of social media marketing campaigns. Their survival depends on their ability to keep up. To make an … [Read more...]

Do you want to increase your search engine optimization? Although you might be familiar with keyword searches and click-worthy content strategies, have you ever thought about how video optimization could help improve your ranking? Video content will account for more 82% internet traffic by 2022. This makes it an essential component of any site strategy. YouTube is a key player in this … [Read more...]

[TAG0] Take a look around and notice how many people aren’t on their Instagram, Facebook, or Twitter accounts. They are having passionate discussions about what's hot. This is what has driven the growth of social media in the past two decades. Social media was originally created to allow people to keep in touch with loved ones and the rest of the world. However, its reach has expanded … [Read more...]

src="https://buffer.com/resources/content/images/2022/10/social-proof-tori-dunlap-blog.png" alt="Social Proof: Katelyn Bourgoin on Knowing Your Audience"> This is the sixth and final installment of Social Proof. Katelyn Bourgoin is an entrepreneur and creator. She's created many companies and agencies, and even sold one. She is currently the CEO and Lead Trainee at Customer Camp, which aims … [Read more...]

Learn about perspectives and experiences that are different than ours helps us to be more inclusive by decreasing bias, increasing respect, and increasing empathy. It also gives us the opportunity to celebrate our similarities and differences. Buffer shares cultural spotlights from our colleagues regularly to connect our global team and help us understand each other better. - Katie, … [Read more...]

If I could give one piece of advice about the best way to start a successful community, it would be to build the one you need yourself.I launched Tech Ladies for selfish reasons. I worked in tech but didn’t have many women colleagues, and I wanted to build a network that could help me grow and weather any job change. Also, it was fun and validating to meet other women facing the same issues … [Read more...]

[TAG0] LinkedIn is a great platform to establish professional relationships and share your expertise with the world. LinkedIn boasts over 830 million active users across 200 countries. 40% of these users log in daily. These staggering numbers prove that LinkedIn is the best medium for building your brand and expanding your business network. But, just sending out new connections to LinkedIn is … [Read more...]