It's amazing to see how quickly things can become the norm in this digital age. Marketers could make traditional social media channels more profitable. It's been done, and it works well as we all know. Facebook now has 100 million hours of video viewing time per day Tweet video has taken over social media. Marketers are now wondering how to capitalize on this new trend in … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/collabstr-UnP8n1o2MMk-unsplash--1-.jpg" alt="What You Need to Know About TikTok Analytics">Earlier this year, our social media manager, Mitra, published a TikTok to the Buffer account that went viral, with over two million views and more than 100,000 likes at last count. This kind of virality is rare, and we haven’t seen anything … [Read more...]

Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]

Entrepreneur Social media is the new battlefield for brands. They're experimenting with every social media strategy to build a relationship with their audience. Some brands are successful, while others struggle. Social media competitive analysis will help you understand why your competitors are gaining traction and where you should be playing to achieve your social media goals. … [Read more...]

You can't afford repeating the same tedious tasks as you grow your PPC agency. It's better to spend your time helping clients and increasing your sales. There are a lot of useful tools and software that will help you stand out from the crowd. Let's look at the best PPC tools available. Even better? Many of them have a free trial so that you can try them out before you commit to … [Read more...]

What should I charge for social media management services? This is a question that every social media manager and agency owner must ask before they make the call to the client. This is especially true for small businesses who need a social media marketing agency. This question is not only relevant to new marketers but also to owners of small-sized social media marketing agencies for small … [Read more...]

Every marketing team wants to be viral. Because viral posts can bring a brand to the forefront of social media. This is an objective worth striving for. You can see that anything that resonates with people on social media today goes viral and thus starts a new trend. Viral posts don't have to be just clever memes and a challenge video. You can also use infographics or stories. If your … [Read more...]

src="https://buffer.com/resources/content/images/2023/01/nasa-dCgbRAQmTQA-unsplash.jpg" alt="How our Support Team Contributes to Product Launches"> Buffer is excited to launch a new feature. This is the culmination many hours, sometimes even months, of hard work that went into creating something new. It's a time of great excitement and celebration. This is also an important time for our Support … [Read more...]