Baffled by BOFU and BR? Doubtful over DSP? Feeling FOMO over FB, FYI, and FTW? We hear you. In the ever-changing world of social media, keeping up with the latest acronyms and abbreviations can feel a little like learning a whole new language. But don’t worry, we’ve got you covered. In this definitive guide, we’re going to shed light on the hottest social media acronyms and abbreviations to help … [Read more...]
Observations on the State of Content Marketing
courtesy of marketinginsidergroup.comI recently reviewed the B2B Enterprise Content Marketing report from the Content Marketing Institute, and I must say, it provided some valuable insights into the world of content marketing. However, what stood out to me the most was the struggle many B2B marketers face in developing a solid content marketing strategy. Despite their hard work, the results just … [Read more...]
11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science
src="https://buffer.com/resources/content/images/2023/09/be-happy-today.jpg" alt="11 Simple Things You Can Do Today That Will Make You Happier, Backed By Science">Happiness is something we think about a lot at Buffer.It's been a cornerstone of our culture from the beginning (just take a look at this slide deck about it from way back in 2013). Though our values have evolved since then, … [Read more...]
11 YouTube Shorts Creators to Inspire Your Next Viral Video
src="https://buffer.com/resources/content/images/2023/09/youtube-shorts-creators.jpg" alt="11 YouTube Shorts Creators to Inspire Your Next Viral Video">Short-form video is still thoroughly enjoying its heyday, due in no small part to YouTube Shorts.The introduction of vertical, short-form videos to YouTube was a bold move for the Google-owned platform, and it’s paying off for both them and … [Read more...]
The Impact of AI on Marketing: Understanding the Different Types and Benefits
courtesy of marketinginsidergroup.comIntroduction The marketing landscape has been revolutionized by artificial intelligence (AI) in recent years. AI is now an integral part of marketing, just like traditional tools such as CRM systems and email marketing platforms. To stay ahead in the competitive industry, marketers need to familiarize themselves with the various types of AI and how to … [Read more...]
3 Social Media Executives Reveal How to Build a Career in Social
src="https://buffer.com/resources/content/images/2023/09/social-media-executive.png" alt="3 Social Media Executives Reveal How to Build a Career in Social">Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career.Current industry experts like Tom Basgil, … [Read more...]
Open Books: The Therapist Turned Coach Who’s Projecting $300,000 This Year
♥️At Buffer, we believe in transparency, especially financial transparency, which helps eliminate inequality and gives everyone a greater chance of succeeding. That’s why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well. Join us as we explore the highs, lows, and … [Read more...]
Why Content Marketing Is Important
courtesy of marketinginsidergroup.comContent is a fundamental aspect of every business in the digital world we live in. It serves as the touchpoint that brings companies, customers, partners, employees, and investors together in a community around a brand. Content Marketing: Acquiring New Customers Content marketing focuses on attracting the right audiences to your business. It is more effective … [Read more...]
White Label Content Marketing: Why, When, and How
courtesy of marketinginsidergroup.comIntroduction As marketers and content creators, we understand the importance of high-quality content. However, producing content consistently can be challenging, especially for small businesses with limited resources. This is where white label content marketing comes in. It allows businesses to outsource content creation while still maintaining their brand … [Read more...]
10 Tips for Providing Great Social Media Customer Service in 2023
In the era before social media dominance, reaching out to a business often meant enduring tedious hold music or navigating a maze of email threads. Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses. As billions flock to these platforms, the importance of delivering top-notch social media customer service has … [Read more...]