I may not have the celebrity status of Justin Welsh on LinkedIn, but I've managed to grow my following to 30,000 engaged followers and turn my consulting business into a thriving venture. In this guide, I'll share the strategies I've used to achieve this success and help you build your own LinkedIn following more sustainably. Leaving Behind the Nine-to-Five In 2018, I made the decision to leave … [Read more...]

In the ever-evolving landscape of content creation, where the competition for attention is relentless, the ability to connect with an audience or foster a thriving community hinges on one crucial aspect: the content itself. You might know Buffer as a trusty tool for social media scheduling, but what you might not know is that people are creating thousands of content ideas and saving them to … [Read more...]

Twitter is an excellent avenue for personal and business branding. Having a misaligned username on Twitter that just doesn’t represent your brand anymore can be catastrophic for your branding game. Things get more severe with a Twitter username that is embarrassing, older or has a string of random numbers (marketer’sden698#42) at the back. No one wants such names popping up in the timeline when … [Read more...]

The role of social media in the growth of businesses has triggered an increase in the demand for social media managers. And it’s understandable. Given that building a solid social media presence requires perfection across multiple stages, the job of a social media manager is diverse as much as it is critical. A social media manager is a jack of all trades who shoulders multiple responsibilities. … [Read more...]

Whereas marketers once lived and died by Millennial content consumption, a new challenger has entered the field. As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They have different sensibilities and preferences. … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/dell-dpbXgTh0Lac-unsplash--1-.jpg" alt="How to Monetize YouTube Shorts: What You Need to Know">Short-form video is everywhere, and so are monetization opportunities for creators. TikTok has its Creator Partner Program (a spinoff from the TikTok Creator Fund). Instagram creators can monetize their content with Subscriptions. And YouTube … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/jerry-zhang-ePpaQC2c1xA-unsplash.jpg" alt="Aligning Purpose and Profit Isn't Just a Nice Idea—It's Helping Me Build a $500,000 Per Year Business">In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for … [Read more...]

In the fast-paced realm of digital marketing, video marketing stands out as a trend that’s not just a fleeting fad but a lasting force. With the digital landscape constantly growing and evolving, leveraging the power of video marketing has become a viable option in addition to a necessity for success. According to a forecast by Publicis Media’s Zenith unit, the time spent watching … [Read more...]

A Steady Stream of Clients and Remarkable Outcomes Rachel Pereyra started freelancing as a virtual assistant in January 2020 to earn extra money and pay off debt. By the summer, she had built a steady client base and was making enough to support herself. From Freelancer to Business Owner When the pandemic hit, Pereyra relied more on freelancing and eventually started her own consultancy, … [Read more...]

Bluesky: The Rising Contender in the World of Twitter Alternatives Bluesky, the decentralized, invite-only social network created by former Twitter CEO Jack Dorsey, is quickly gaining popularity as a major contender in the race for the top Twitter alternative. With its user-friendly interface, high degree of timeline control, and the ability to still pull through headlines with links, it's no … [Read more...]