courtesy of marketinginsidergroup.comContent is a fundamental aspect of every business in the digital world we live in. It serves as the touchpoint that brings companies, customers, partners, employees, and investors together in a community around a brand. Content Marketing: Acquiring New Customers Content marketing focuses on attracting the right audiences to your business. It is more effective … [Read more...]
White Label Content Marketing: Why, When, and How
courtesy of marketinginsidergroup.comIntroduction As marketers and content creators, we understand the importance of high-quality content. However, producing content consistently can be challenging, especially for small businesses with limited resources. This is where white label content marketing comes in. It allows businesses to outsource content creation while still maintaining their brand … [Read more...]
10 Tips for Providing Great Social Media Customer Service in 2023
In the era before social media dominance, reaching out to a business often meant enduring tedious hold music or navigating a maze of email threads. Today, with the ubiquity of social media platforms, customers have found a more direct and engaging channel to communicate with businesses. As billions flock to these platforms, the importance of delivering top-notch social media customer service has … [Read more...]
I’ve Used Bluesky for 6 Months – Here’s What You Should Know
src="https://buffer.com/resources/content/images/2023/09/swello--G3gMl0OlRM-unsplash--1-.jpg" alt="I've Used Bluesky for 6 Months – Here's What You Should Know">Since Elon Musk took over Twitter, or X as it’s now called, a number of new social media apps have either come into the limelight or been developed to capture the users that have been leaving. Although the flood of … [Read more...]
Why Human Content Plus AI-Driven Distribution Is The Future of Content Marketing
courtesy of marketinginsidergroup.comUnderstanding the Role of AI in Content Marketing Robots are not here to take our jobs, but they do have a significant role to play in the future of content marketing. In fact, according to recent studies, 52% of business leaders have already integrated AI content generation tools into their content marketing strategies, and by the end of 2023, approximately … [Read more...]
Why You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)
courtesy of marketinginsidergroup.comContent marketing has long been hailed as the key to success in the digital world. Experts have emphasized the importance of content, recommending the creation of blogs and investing in content marketing for sustainable growth. However, we want to challenge this notion and present you with six compelling reasons why you shouldn't bother with content marketing. … [Read more...]
How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2023)
src="https://buffer.com/resources/content/images/2023/09/trending-tik-tok-sounds-1.jpg" alt="How to Find Trending TikTok Sounds While They’re Still Popular (+ 11 of the Best From 2023)">Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success.According to research by the short-form video platform, “sound … [Read more...]
Unlocking the Power of ChatGPT Prompts for Social Media in 2023 (100+ Prompt Ideas!)
Social media is a crowded space, and capturing attention is more challenging than ever. Here’s an interesting fact, though: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, 25% for summarizing texts, and 23% for translating marketing content into different … [Read more...]
How This Business Owner Went from Earning $250 a Month to Owning a Six-Figure Company
♥️At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about … [Read more...]
How Volunteering Supports My Role at Buffer
I’ve been a Customer Advocate at Buffer for nearly five years. Throughout that time, I've worked hard to find the best way to guide customers to unlock the full potential of our platform to help them achieve their goals. I found a specific passion for our customers in the onboarding part of their journey by helping them look for the right plan to meet their needs, ensuring they have … [Read more...]