Content curation and thought leadership are used to provide unique opinions, viewpoints, and information by subject matter experts in order to educate, inform, entertain, or impart wisdom. A survey conducted in the year 2022 found that organizations used Thought Leadership to offer value to their customers in difficult times. Thought Leadership was deemed more effective than traditional … [Read more...]

Why not sell events on social media? Since the beginning of time, events have been a powerful way to market in an indirect manner. Even marketers are in agreement - 52% of them say that event marketing is the most effective way to drive ROI. And what better way to spread the word than through social media event promotion? Since the pandemic, commercial events have undergone a transformation … [Read more...]

More than 2 Million! Business Statistics states that this is the total number Linkedin Communities. What does this mean? This implies that using LinkedIn for B2B Marketing is worth it. LinkedIn is, after all, the best platform to establish solid business relationships and generate qualified prospects. You might have considered creating a LinkedIn group if your business is primarily … [Read more...]

Why Should You Prioritize Your YouTube SEO? As e-commerce competition continues to grow, so do the lengths of Google’s organic search strings. With both Youtube and Google searches now combined, your video content now has just as much chance of appearing on the first page of a search string as your site. In fact, YouTube has been named the second largest search engine, so it is important to make … [Read more...]

Why Is Content So Important? Social media is now the most important way you can connect with customers or potential customers, just for the sheer number of users and the potential for engagement. Branding Brand awareness is everything. Social media is the perfect channel to build on your brand identity. How to Create Perfect Content If you want to outperform your competitors, then you need to … [Read more...]

1. Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers. Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media … [Read more...]

You've got your brand established on social media. Are you satisfied with your life? You may need to take a second look at it. Is there something missing? Statista reports that there are currently over 3.6 billion social media users in the world. This number is expected grow to 4.41 billion by 2025. Social media alone is not sufficient to promote your brand. You need a solid content … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/thomas-russell-DmAKxLH0nhg-unsplash.jpg" alt="How to Make Money on YouTube"> YouTube has been able to attract more creators since 2021 when Shorts was introduced. By adding Shorts creators into the YouTube Partner Program, the possibilities of monetization have multiplied. Schedule your YouTube shorts with Buffer … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/photo-nic-xOigCUcFdA8-unsplash--1-.jpg" alt="4 Tips from Top Social Media Managers to Grow Your Online Business"> Get 50 leads per month, 1,000 followers within a week and 100,000 impressions each month. These results are often bragged about by social media marketers on Instagram. How do they do it, though? They can help you to grow … [Read more...]

TikTok is a global phenomenon - more than a billion users use it every day! TikTok is gaining in popularity and marketers are searching for ways to make their videos stand out and get more views. Why would they not? TikTok allows you to reach new audiences that you may not have encountered on other platforms. You can almost be sure that you will reach Gen Z. It's not enough to just … [Read more...]