src="https://buffer.com/resources/content/images/2023/08/anna-hecker-ulWwX5Y1NDs-unsplash.jpg" alt="How We Run Performance Reviews At Buffer And Why I Have Mixed Feelings About Them">For many years, as a small startup, we did not do any sort of formal performance reviews. Instead, we did regular one-to-one meetings between managers and teammates, usually on a weekly basis. We also gave feedback to … [Read more...]

Website design is constantly evolving alongside consumer and market trends, but there are some key elements and design pillars that will always stand the test of time. From proper branding to SEO optimization, all the way to navigation and customer centricity, there are many things you need to keep in mind if you want to build a winning website experience. Today we’re putting all of this into … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/dylan-gillis-KdeqA3aTnBY-unsplash--1-.jpg" alt="Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse">Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether.According to a report, … [Read more...]

Buffer, the popular social media management platform, has introduced a new feature that is sure to spark joy for its users. Tags, which are color-coordinated and customizable, provide a visual way to organize content and ideas. Whether you're a content creator or a social media planner, this feature is designed to help you stay organized and on top of your game. 11 Ways to Make the Most of … [Read more...]

The landscape of brand interaction has been revolutionized by social media, becoming the primary touchpoint between brands and their customers. Did you know that as of April 2023, there were 5.18 billion internet users globally, according to Statista? Hold your breath, because out of these, a staggering 4.89 billion were social media users. And guess what? This number is projected to skyrocket to … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/Xnapper-2023-08-16-09.58.52.png" alt="Our New Transparent Pricing Dashboard: Where Your Money Goes When You Buy a Buffer Subscription">We’ve shared a number of parts of Buffer’s business transparently over the years — and one piece we’ve always wanted to expand on is where your money goes when you pay for a Buffer … [Read more...]

Have you ever created a Facebook event? Facebook reports that over 500 million people worldwide leverage Facebook Events for promotions. Over 35 million individuals visit at least one event on Facebook each day. This depicts the immense power of Facebook events in the present era. Facebook strongly encourages businesses to use it to leverage the massive audience on its platform with its … [Read more...]

I may not have the celebrity status of Justin Welsh on LinkedIn, but I've managed to grow my following to 30,000 engaged followers and turn my consulting business into a thriving venture. In this guide, I'll share the strategies I've used to achieve this success and help you build your own LinkedIn following more sustainably. Leaving Behind the Nine-to-Five In 2018, I made the decision to leave … [Read more...]

In the ever-evolving landscape of content creation, where the competition for attention is relentless, the ability to connect with an audience or foster a thriving community hinges on one crucial aspect: the content itself. You might know Buffer as a trusty tool for social media scheduling, but what you might not know is that people are creating thousands of content ideas and saving them to … [Read more...]

Twitter is an excellent avenue for personal and business branding. Having a misaligned username on Twitter that just doesn’t represent your brand anymore can be catastrophic for your branding game. Things get more severe with a Twitter username that is embarrassing, older or has a string of random numbers (marketer’sden698#42) at the back. No one wants such names popping up in the timeline when … [Read more...]