Brands Investing in Product Marketing 46.6% of companies are budgeting $250,000 per year for product marketing. The Lack of Understanding Only 5.1% of product marketers feel that their role is fully understood by others in their company. Ending the Contradiction It's time to clear up the confusion and explore the fundamentals of product marketing. What is Product Marketing? Product marketing is … [Read more...]

Why Buffer Isn't an Async-First Company Buffer, a remote company, has found that synchronous communication offers real benefits in certain situations. While async communication is convenient, there are times when live video calls are the best solution for resolving complex problems quickly. Synchronous Communication: Moving Quickly and Building Connections Video calls help Buffer's remote team … [Read more...]

In the era of digital content, where attention spans are shorter than ever, marketers have only one question – how can we create content that resonates with the audience and persuades them to take action? Whether you’re a seasoned marketer or a passionate blogger, the ultimate goal is to captivate your audience and guide them toward action. While attracting an audience to your … [Read more...]

When it comes to holiday promotions, The Flourish Market boutique takes a different approach. Instead of offering deep discounts like other stores, they came up with a unique idea called Grey Friday. And it's been a huge success, helping them generate six-figure revenue every year. So, what exactly is Grey Friday and how does it work? Let's find out. We figured out how to create more value with … [Read more...]

Achieving Financial Transparency Buffer, a company known for its commitment to transparency, is sharing the financial journeys of small business owners through its Open Books series. In this installment, we explore the story of Kat Boogaard, a freelance writer who has achieved impressive success while staying true to her own terms. Building a Stable and Viable Business Kat Boogaard's journey into … [Read more...]

Introduction When it comes to content marketing, keeping track of the right metrics is crucial for success. However, with so many metrics to choose from, it can be overwhelming to determine which ones are the most important. In this article, we'll dive into the key metrics that every content marketer should track to measure their return on investment (ROI) and key performance indicators (KPIs). … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/saurav-mahto-ijWb7URJQyo-unsplash--1-.jpg" alt="How I Came to Be a Freelancer: A Journey of Chronic Illness and Independence">My first time fainting was, coincidentally, after my first time flying. I always look back at this moment as the first sign that something wasn’t quite right with my health. Because up until that point, I had … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/suggestions.png" alt="Introducing Our New Roadmap: Buffer Suggestions">At Buffer, we are very fortunate to receive hundreds of feature requests every month. Our community is eager to help us improve, and it’s an absolute blessing.We’ve experimented with different processes for incorporating user feedback and ideas into our … [Read more...]

src="https://buffer.com/resources/content/images/2023/08/sebastian-pandelache-5YCxqF-3yO0-unsplash--1-.jpg" alt="What You Need to Know About Instagram Broadcast Channels (And How to Create Them)">If you’ve seen several messages saying, “@username invites you to join their Broadcast Channel,” you’re me over the past few months since Meta announced the feature in February … [Read more...]

Step 1: Set Clear Guidelines for Social Media Posts In today's digital world, having a strong social media presence is crucial for businesses. However, it's equally important to maintain a consistent brand voice and ensure that all posts align with your company's values. By setting clear guidelines for social media posts, you can avoid any potential missteps and ensure that your messaging remains … [Read more...]