30-second summary: Three core updates were released in 2021: June, July and November. A fourth was rumored, but not confirmed, in October. Featured snippets falling under the YMYL algorithm were removed unexpectedly in February and then restored in March April saw product reviews under scrutiny. Sales-centric language was penalized and marketing-centric language was … [Read more...]
Digital World: Team Building
Slack, WhatsApp and Trello are all online tools that make it easy for teams to communicate anywhere, anytime. These tools can help increase productivity. Team members don't have to reshuffle their work schedules or travel to the same place to meet up to manage tasks. Everything can now be done via chat or message. Managers worry that online tools can reduce productivity but they could also cause … [Read more...]
In 2022, you must know 430+ social media statistics
2021 was all about reimagining and rebuilding. And how! From new updates and features to whole new platforms, 2021 changed the social media industry. The year began with the dramatic need for curbing the spread of false news and information. Privacy policies and community guidelines changed. Community-led methods to report misleading content, like Twitter’s Birdwatch, were introduced. We saw … [Read more...]
Ask the Buffer Team. What if I don’t have anything to post on Social Media.
Q: Help! Q: Help! Do you prefer to skip a day or post something to keep on track? Social media can be difficult because it is hard to come up with engaging, new content on a regular basis. Even if your social media strategy is in place, it's easy to get stuck on the content to share and feel tempted to abandon the schedule you created. It's common to run out of content ideas, no matter … [Read more...]
Geographic Segmentation. Your Landing Page Guide To Marketing by Place
You've already identified your target audience and are now planning your next marketing campaign. Good stuff. Good stuff. If you think of another company marketing to your business, wouldn't it be strange to be lumped in with a large group of people that you have nothing in common? Even if you like the same products as another person , you are still two different people . Each person has a … [Read more...]
The 10 Best Marketing Blog Posts in 2021
Each year, I have a tradition of compiling my best marketing blog posts of the year, based on the number of reader views. It’s a way for me to reflect on the year as well as highlight some good posts you might have missed. Here is the 2021 10 most popular post countdown … with a few bonuses at the end! 10. The content marketing argument for selling nothing Your boss wants your content to sell, … [Read more...]
9 Simple But Powerful Customer Testimonial Examples You Can Steal
The following statements are likely to be true if you're reading this article: You are selling something online or offline. If this sounds familiar, today's guide may be for you. It will show you how to deal with objections and increase sales by sharing the nine types testimonials that are available. Let's get started. You would like to see more testimonials? We have compiled a bonus … [Read more...]
How Automation is Key for Social Listening – Social Industries | Managed Social Media Advertising
Automating your Social Media is very important as it give you valuable data that you can use to create a future plan. A lot of people will leave and possibly leave a bad review if they are waiting for too long. Having automation will allow you to have around the clock customer service and FAQ answering. Having just those two things will increase customer loyalty leading to good reviews and good … [Read more...]
8 Tips to Optimize your PPC Ads After the Holidays
Your holiday PPC strategies are losing effectiveness as the holiday season draws to a close. It's okay to take a look at your Google Ads account and make strategic tweaks so that your campaigns are ready for the new year. These are our top tips to help your ads succeed in the new year. 1. Analyze your holiday performance. Before you begin a new campaign, take some time to review the results … [Read more...]
SEO Copywriting: 8 Tips and Tricks to Get Better Content and Rankings
You have spent hours researching the topic and written an extensive article. Then you hit the "Publish" button. You are still not seeing any results after months. You might have been in this same situation before and wondered what was missing. We will be examining the most important SEO elements and giving you writing tips to make your rank higher on Google. First evaluate search … [Read more...]