We Quadrupled Our Income in 2022, but Then Things Started to Change Forged Flare, a handmade ornaments company, had a successful 2022, with a quadrupled income compared to the previous year. However, in 2023, they noticed a shift in their online advertising strategy. Despite an increase in ad spend, sales started to slow down. To adapt, they decided to cut back on certain ad platforms and … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/alexey-suslyakov-btR8o2Mqn68-unsplash--1-.jpg" alt="How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5"> My creator startup reached four-figure earnings for the first time five months after launch. All of this was achieved while running my family's traditional company as my 9-to-5. The decision to start this … [Read more...]

When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the kind of content I’d like to read, everything from career development tips … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/surface-8HPLpr3hebU-unsplash--1-.jpg" alt="How to Become a LinkedIn Creator"> In recent years, the LinkedIn team has focused on creators, who have been referred to by Creative Review as "unlikely Champions of Creativity". The platform has become a popular destination for those looking to build their personal or business brand with features … [Read more...]

Content curation and thought leadership are used to provide unique opinions, viewpoints, and information by subject matter experts in order to educate, inform, entertain, or impart wisdom. A survey conducted in the year 2022 found that organizations used Thought Leadership to offer value to their customers in difficult times. Thought Leadership was deemed more effective than traditional … [Read more...]

Why not sell events on social media? Since the beginning of time, events have been a powerful way to market in an indirect manner. Even marketers are in agreement - 52% of them say that event marketing is the most effective way to drive ROI. And what better way to spread the word than through social media event promotion? Since the pandemic, commercial events have undergone a transformation … [Read more...]

More than 2 Million! Business Statistics states that this is the total number Linkedin Communities. What does this mean? This implies that using LinkedIn for B2B Marketing is worth it. LinkedIn is, after all, the best platform to establish solid business relationships and generate qualified prospects. You might have considered creating a LinkedIn group if your business is primarily … [Read more...]

Why Should You Prioritize Your YouTube SEO? As e-commerce competition continues to grow, so do the lengths of Google’s organic search strings. With both Youtube and Google searches now combined, your video content now has just as much chance of appearing on the first page of a search string as your site. In fact, YouTube has been named the second largest search engine, so it is important to make … [Read more...]

Why Is Content So Important? Social media is now the most important way you can connect with customers or potential customers, just for the sheer number of users and the potential for engagement. Branding Brand awareness is everything. Social media is the perfect channel to build on your brand identity. How to Create Perfect Content If you want to outperform your competitors, then you need to … [Read more...]

1. Share news related to your industry Keeping your audience informed about the latest industry news not only positions you as a knowledgeable source but also provides value to your followers. Here are two creators who have mastered the art of sharing industry news through LinkedIn carousels: Girl Power Marketing uses a distinct tone of voice and visual branding to share important social media … [Read more...]