Did you know that almost 63.4% SEO jobs require knowledge with at least one tool to be successful? However, being a SEO manager doesn't mean you have to be reliant on tools. Communication skills are essential. You must also be able to analyze and communicate well with others. Search Engine Optimization (SEO), as we all know, is a critical aspect of digital marketing. The person … [Read more...]
How to Prioritize Your Top B2B Leads
Although I hate to break the news, most B2B leads won't turn into sales. Others might not be ready for purchase, others could lose out to the competition, and some might need solutions that don't fit their needs. This is not an uncommon struggle. Only 12% of B2B marketers are satisfied with their lead-conversion initiatives. B2B marketers must assess your prospects to determine which … [Read more...]
44 Interview Questions and Answers from Account Managers to Get That Job
Good relationships are the foundation for good business. Experts are needed to help us build a solid foundation and nurture and sustain relationships. Who are the relationship management experts? Account managers. Account managers are liaisons between your company and clients and establish a trusting relationship with them. They have a crucial role and it is no surprise that they are … [Read more...]
8 Ways to Prepare your Ecommerce Business for Valentine’s Day
The upcoming Valentine’s Day holiday presents a perfect opportunity for brands to increase sales after the dreaded post-holiday slump. If your online business sells products relevant to Valentine's Day—whether they be fun gifts, decorations, clothing, or other items—then it’s time to get your online store and marketing efforts in gear (if you haven’t already). Below, we cover eight helpful steps … [Read more...]
MQL vs. SQL. What Does Each Type of Lead Mean for Your Business?
What is the lifeblood of a business? Leads. Leads can be potential customers that you can convert into sales and profit. Leads aren't all the same. Each person has their own needs and expectations. They may not be at the same point in the buyer's journey. One person might be just curious about a product, while the other might be ready to make a purchase. You can sort your leads into sales … [Read more...]
5 Steps To An Engaging Content Curation Strategy Designed for B2B Marketers
B2B marketers understand the importance of quality online content. Producing it from scratch can take time and money, plus it can be difficult to find new ideas. This is where content curation comes into play. Although it is time-consuming, the benefits are well worth it. Automation can be used to speed up the process. Let's look at what content curation is, how it benefits brands, and how … [Read more...]
How to convince Gen Z to come into your store
Any smart business owner or marketer will tell you the exact same thing if the topic turns to Gen Z's buying habits and how it affects their businesses. Your products and services may not be showing up on Gen Z's smartphones, so it is likely that they aren’t. If you're not driving your marketing team nuts with the simple mantra "mobile first", you're probably not keeping an eye on this … [Read more...]
Email Marketing Rules Unwritten [Infographic]
You might have noticed that email marketing is the channel with the highest return rates. Statistics show that email is 40% more effective than social media in driving leads and revenue for B2B marketers. These numbers prove email marketing is reliable in generating leads for your business. If done correctly, these numbers will also be a proof of its reliability. These trends will be … [Read more...]
Product Marketing Interview Questions and Answers to Get Your Job Ready!
It is crucial to design a product's message and positioning. Product marketers are needed to do this. Reports suggest that 79.8% consider communication to be a key skill for a product marketer. You may be searching for a job in product marketing or you have already been offered a job, and you are looking for ways to prepare for your interview. You're in the right place. For your … [Read more...]
9 Essential Social media Manager Skills You Need
Social media has played a significant role in the growth and success of many businesses. This has led to a rise in demand for social media managers. It's also understandable. A social media manager's job is complex because it requires perfection at multiple stages of building a strong social media presence. Social media managers are multi-taskers who can handle multiple responsibilities. … [Read more...]