Social media is a powerful marketing tool, especially for companies in the construction sector. A survey by the Construction Marketing Association revealed that 100% of respondents were already using social media to market their business. You read it right, every single one! What's driving the mass migration of AEC professionals and construction companies to social media? Well, it's … [Read more...]

The gaming industry is not just growing; it's exploding at an unprecedented rate. To give you a sense of the scale, there are approximately 3.09 billion active video gamers worldwide. That's almost half the global population! Whether you're an indie developer, small studio, industry titan, or even a gaming enthusiast, such skyrocketing numbers present a golden opportunity for everyone … [Read more...]

Cater to Your Entire Spectrum of Buyer Personas Understanding your buyer personas and creating content that addresses their specific needs and pain points is key to driving conversions. Boldly Cater for Customers in the Latter Stages of the Buyer's Journey Don't just focus on attracting web traffic. Create content that helps potential buyers make informed purchasing decisions. Showcase Your … [Read more...]

Sometimes, a tweet is not enough to convey your entire message. Twitter threads allow you to reach out beyond the 280 character limit, and reach 353 million Twitter users. What is a Twitter thread? A Twitter thread (also known as a "Tweetstorm") is a collection of tweets that are related and come from the same author. This is designed to add context to the primary tweet you've sent or … [Read more...]

When I first started my podcast back in 2019, I didn’t plan on it becoming a marketing channel. I had recently quit my job to start my own operations consulting business and was listening to entrepreneurial podcasts trying to learn more. Most of them, though, felt like the curated version of a business owner’s story years later, and I was craving someone to share their experience … [Read more...]

src="https://buffer.com/resources/content/images/2023/06/BDBATSIRAI--3--1.png" alt="Buffer vs. Tailwind: A Comprehensive Comparison for Social Media Marketers"> It can be difficult to choose the best social media management tool for your account. We compare Buffer and Tailwind in this blog to help you make a decision based on the key differences between these two platforms. Here are the seven … [Read more...]

Faster Turnaround Time For email copywriters, creative blocks can be a challenge. But with the help of generative AI tools, you can reduce these blocks and improve productivity. By feeding vague ideas to AI tools, you can get preliminary drafts that ignite your creative tanks and help you meet deadlines. Just remember to review and personalize the content generated by AI tools to make it more … [Read more...]

AI Assistant: Generating New Posts and Endless Ideas Buffer integrated ChatGPT's AI into its platform, allowing users to generate new posts, repurpose existing ones, and come up with creative ideas for free. Over 1 million Buffer fans engaged with this AI launch. Keep Content Organized with Tags Tags help users organize their ideas in one place, track content success, and build a searchable … [Read more...]

What Worked and Why Last year, Buffer shared their top social media posts and the reasons behind their success. Now, they're back to do it again for 2023! In this article, we'll take a look at Buffer's best-performing posts on each platform and analyze why they worked so well. As we delve into these top posts, we'll gain valuable insights that can shape our own social media strategies for the … [Read more...]

src="https://buffer.com/resources/content/images/2023/07/alexey-suslyakov-btR8o2Mqn68-unsplash--1-.jpg" alt="How My Creator Startup Made 4-Figures in 5 Months While Working a 9 to 5"> My creator startup reached four-figure earnings for the first time five months after launch. All of this was achieved while running my family's traditional company as my 9-to-5. The decision to start this … [Read more...]