Key Takeaways from the Fospha State of eCommerce Report In the ever-evolving landscape of eCommerce, the Fospha State of eCommerce Report for Q1 2024 provides strategic insights for marketers, advertisers, and business owners. The report emphasizes the need to reassess investment in paid social channels and explore emerging platforms for maximum return. Leaders in Paid Social Success Meta and … [Read more...]

The Challenge of Measuring Impressions-led Advertising Measuring the true impact of impressions-led advertising can be a tough task, especially with new privacy measures making it even harder to gather the right data. Fospha, a digital marketing measurement company, has found that traditional click-tracking methods often fail to recognize the value of upper-funnel activity. In fact, a recent study … [Read more...]

Small businesses often have limited resources and budgets, making it crucial for them to adopt cost-effective marketing strategies. Email marketing is a perfect fit for small businesses as it allows them to communicate effectively with their customers and generate significant returns at a low cost. Here are five key benefits of email marketing for small businesses. 1. Generates traffic to the … [Read more...]

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. However, many marketers enter … [Read more...]

Email as an Experience Email design is more than just aesthetics – it's about delivering an experience that engages subscribers and converts them into customers. If your emails aren't converting, it may be due to faulty design. In this post, we'll explore the best practices and emerging trends in email design for 2024. Email Design: Best Practices An email template consists of three main … [Read more...]

Twitter's Advanced Search: More Than Just a Social Media Platform Twitter has evolved into an indispensable tool for gathering data and identifying new consumers. Learn how to master Twitter's advanced search and unlock its full potential. Where to Find Twitter Advanced Search Discover how to access Twitter's advanced search feature on the website and through the search filters on the results … [Read more...]

Businesses worldwide embrace influencer marketing to advertise their brands, products, or services to a wider audience. According to an IMH report, about 60% of brands incorporate at least ten influencers in their marketing campaigns. The purpose is to reach the target market, increase brand awareness, and boost sales. But then, it is not a simple and obvious procedure – you must fully grasp the … [Read more...]

When it comes to online marketing, user experience (UX) drives conversion rates and customer loyalty. User experience comprises design, content, the speed of a website or application, and more. However, content influences UX more than most other factors. If leveraged well, it motivates users, guides them, and converts them. In this post, I’ll share how content curation can improve user experience … [Read more...]

Introducing Snapchat Memories For years, Snapchat users have lamented the temporary nature of the app's videos and photos. But now, with the introduction of Snapchat Memories, you can save and relive your favorite moments on the platform. What is Snapchat Memories? Snapchat Memories is a feature that allows users to permanently save their snaps and photos. These saved memories are stored on … [Read more...]

Introduction Brands are investing more in influencer marketing to reach new audiences, and the industry is projected to reach $22.2 billion by 2025. But creating a successful influencer marketing campaign is easier said than done. It requires a strategic approach, from setting goals to finding the right influencers. In this article, we'll share our best strategies for impactful influencer … [Read more...]