src="https://buffer.com/resources/content/images/2022/05/anete-lusina-zwsHjakE_iI-unsplash.jpg" alt="How To Start A Blog For Your Small Business"> It's unlikely that you ever imagined yourself becoming a blogger. You're probably a small-business owner and not a professional writer. You don't need to be a master wordsmith to create engaging and compelling posts. A blog is only possible if you are … [Read more...]
A Quick Guide to Successful Growth Marketing
What is growth marketing? It's something you have probably heard about, but aren't sure how to apply it in your business. Let's first look at what growth marketing is. Growth marketing is the next step in traditional marketing. This type of marketing focuses on customer relationships, engagement, authenticity, and trust. Loyalty is the goal. Growth marketing isn't a short-term endeavor, but … [Read more...]
Three small businesses are my business. Here’s how it works without me having to compromise my life.
src="https://buffer.com/resources/content/images/2022/05/geio-tischler-6ssLdDxgvFw-unsplash.jpg" alt="I Run 3 Small Businesses--Here's How I Do It All Without Compromising My Life"> Many entrepreneurs and small-business owners are used to people not understanding your business and what it is all about. Your friends ask you, "How can you make money doing this?" You answer back, "Why not just get … [Read more...]
May the Fourth Be with Your Content Marketing
I was at Content Marketing World in Cleveland a few years back, where Mark Hamill (as you may know) gave a keynote speech. Before the event, I was curious to know what Mark Hamill knows about Content Marketing. Actually, I met him in person. It was a truly amazing moment. His answer shouldn't surprise anyone. He said content marketing is simply brand storytelling. It can only succeed if … [Read more...]
Five Content Curation Strategies for 2022
The Doritos Instagram account posts images by Doritos followers every week under the hashtag #fanfriday. These images, which include make-up looks and chip-themed art projects, have hundreds of thousands of views. #fanfriday by Doritos is a great example of content curation, which involves the process of collating and editing content from others. Content curation is used by brands across social … [Read more...]
Anatomy for a Virtual Event: Key Factors To Consider
Your organization made the quick switch to virtual events a few years back. You may have been too quick to make your digital events a success, and cut corners to ensure that guests could attend. Research has shown that these events will continue to be a problem in the future. The article sums it up well: "Temporary convenience solutions that emerged as pandemic remedies are likely to stay … [Read more...]
A Brief Look at Ecommerce Bouncing Rates and How To Curb It
The bounce rate is not one of the most important metrics to determine the success of an online business. Although other metrics such as overall revenue, conversions and abandoned cart rates require constant attention, the bounce ratio should not be ignored. It can help you understand your audience and identify issues with your site’s content. The bounce rate of an ecommerce store is the … [Read more...]
What You Need to Know about Hiring a Technical Content Marketing Agency
Content marketing may not be right for your company if you work in highly technical industries. Wrong! Content marketing is essential for every company, even those in technical industries. You don't need to do it all. To help you achieve your content goals, you can partner with a technical content agency. Marketing agencies that specialize in technical content creation have the marketing … [Read more...]
Facebook Business Suite – All You Need to Learn About in 2022
Facebook has been around over a decade and it's quickly become the most widely used social media platform. It's easy to see why so many businesses use Facebook to promote their products. What does this mean for business owners as Facebook continues to grow? This blog post will discuss the Facebook Business Suite 2022 and what it can offer. You can read this blog post to learn more about the … [Read more...]
SEO myths: Why and how to spot them!
Give someone a fish, and they will eat for a lifetime. Teaching someone how to fish will make them eat for the rest of their lives. That's an SEO pun. It is also the purpose of this article. You're bound to encounter common SEO myths if you visit either the amazing SEO communities on Twitter and LinkedIn. "Longer dwell times are a sign of a great user experience. It must therefore be a … [Read more...]