Enhance the Overall Employee Experience Creating a killer employee experience is key to standing out in the competition. Internal newsletters, career development resources, and a centralized HCM system can make a significant difference. Create Engaging Video Content Video content is a powerful tool to bring your employer brand to life. From office tours to training videos, engaging visuals can … [Read more...]

Sharing Reels to Stories: A Quick Guide All creators know that creating Reels is tough, but they get over 200 billion plays daily on Instagram and Facebook. Learn how to share a Reel to your Story for maximum impact. Why Share Reels as Stories? Discover the reasons why sharing Reels to Stories is essential, from repurposing content to boosting engagement and inciting interest. How to Share A … [Read more...]

Instagram Dominates Influencer Marketing Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. According to recent reports, Instagram boasts the highest number of influencers, with 80.8% of marketers likely to use the platform for influencer marketing campaigns. What is … [Read more...]

Unveiling LinkedIn Demographics LinkedIn has over 1 billion users from 200 countries, with 65 million decision-makers and 10 million C-level executives. Dive into more LinkedIn demographics insights! Exploring LinkedIn Usage Trends Every minute, 6 people are hired on LinkedIn, and 65 million users look for jobs weekly. Check out more LinkedIn usage statistics here! Engaging with LinkedIn: Stats … [Read more...]

AI Content Creation Revolution With the rise of tools like ChatGPT and other LLMs, AI-generated content is taking the world by storm. From email copies to detailed blog posts, AI is everywhere, changing the content creation game. What is AI-Generated Content? AI-generated content involves using algorithms and machine learning techniques to create text, images, videos, or any media form … [Read more...]

Key Takeaways from the Fospha State of eCommerce Report In the ever-evolving landscape of eCommerce, the Fospha State of eCommerce Report for Q1 2024 provides strategic insights for marketers, advertisers, and business owners. The report emphasizes the need to reassess investment in paid social channels and explore emerging platforms for maximum return. Leaders in Paid Social Success Meta and … [Read more...]

The Challenge of Measuring Impressions-led Advertising Measuring the true impact of impressions-led advertising can be a tough task, especially with new privacy measures making it even harder to gather the right data. Fospha, a digital marketing measurement company, has found that traditional click-tracking methods often fail to recognize the value of upper-funnel activity. In fact, a recent study … [Read more...]

Small businesses often have limited resources and budgets, making it crucial for them to adopt cost-effective marketing strategies. Email marketing is a perfect fit for small businesses as it allows them to communicate effectively with their customers and generate significant returns at a low cost. Here are five key benefits of email marketing for small businesses. 1. Generates traffic to the … [Read more...]

Your collaboration journey with a social media influencer starts over social media DMs, emails, and phone/video calls. But it shouldn’t end there. Every brand and influencer agreement should be formalized into a legally binding social media influencer contract. These contracts transform your informal conversations into official business partnerships with clear terms. However, many marketers enter … [Read more...]

Email as an Experience Email design is more than just aesthetics – it's about delivering an experience that engages subscribers and converts them into customers. If your emails aren't converting, it may be due to faulty design. In this post, we'll explore the best practices and emerging trends in email design for 2024. Email Design: Best Practices An email template consists of three main … [Read more...]