Automated advertising bidding is one the most powerful tools digital marketers have today. Thanks to machine learning, it can be harnessed to its full potential. Automated ad bidding will not only make your campaigns more visible online but also save you tons of money. Let's look at the many benefits of automated advertising bidding for your company, including brand awareness, traffic … [Read more...]
9 of The Best Valentine’s Day email Examples We’ve SEEN
Valentine's Day... the day of love. Or, better yet, the day to gift your partner, your BFF or your dog. According to The National Retail Federation (NRF), the average American consumer expected to spend $164.76 last year on gifts, which amounts to $21.8 billion in Valentine's Day spending. There's no reason to stop them this year. These nine Valentine's Day email templates will help … [Read more...]
How marketing silos can hamper your business and how cross-channel advertising can help you break them
Multi-channel marketing can help increase brand visibility and reach. This is a great tactic! This is a great tactic! Imagine this: A potential customer stumbles upon your Instagram account and is impressed by the posts. They are informative, conversational and engaging. They sign up for your newsletter and are immediately disappointed by the tone and content. However, they won't be disengaged … [Read more...]
The web accessibility checklist digital marketers need to have
30-second summary: Accessibility is key to a positive brand perception and a stellar user experience, which are key elements that appeal to value-driven customers WebAIM reports that 98 percent US-based websites aren’t accessible. Although digital marketing strategies are not glamorous, it is important that brands have multiple layers of "why" and "how". … [Read more...]
5 Ways to Increase Your B2B Company’s Organic Social Media Reach
You've likely noticed a decline in organic reach for B2B social media managers in recent years. It's easy for organic campaigns to fail to reach your followers due to the constant flux of algorithms and paid content. This is a disconcerting fact, but there are ways to counter it. These are five hacks that can help you increase your company's organic reach on social media. 1. Learn the Best … [Read more...]
15 Trends in Marketing: Hot or Not
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of:social media marketingcontent marketingemail marketingblogs/newsletterslive stream videopodcastsDiscorddirect mailinfluencer marketingonline customer service/customer experienceDirect to Consumercrypto … [Read more...]
This is the Only Website Launch Checklist That You Will Ever Need
It can be exciting to launch a website, but also stressful. Even small problems that may arise during a launch can have huge consequences. Lost leads can be caused by forms that aren't working. Users can be frustrated by slow loading times. The 88% of online consumers who have had a negative experience with your site will not return. It's easy to overlook important steps when launching a … [Read more...]
3 Best Tools to Increase Your LinkedIn Marketing Strategies
LinkedIn has grown to be more than an online resume site for job seekers looking for employment opportunities. According to the social media industry, LinkedIn is now the most important platform for marketers and B2B businesses. For better lead capture, LinkedIn marketing strategies are being used by more marketers. These statistics will help you make a decision about the best LinkedIn … [Read more...]
Facebook Marketing Statistics 2022 (Infographic)
Facebook is still the leader in social media marketing. Marketers love its rich feature set. You can choose to use Facebook page or group, stories or analytics. Facebook offers it all. Facebook has seen a tremendous growth in usage over the years. Facebook has gone beyond family sharing and friendly chats. It serves as the main gateway to millions of online businesses' sales funnels. … [Read more...]
Questions and answers for Top Copywriter Interviews
By 2026, copywriting jobs will grow by 7.6% It's not easy to find a job as copywriter. Companies are looking for people with predetermined skill sets. You must have a strong writing portfolio and the soft skills to support it. We will make it easier for you to interview if you are looking for a job as a copywriter. These questions and answers for copywriter interviews are designed to … [Read more...]