Digitalization is a key factor in any brand's growth. Engaging digital interactions with your clients are essential. This requires a well-planned digital marketing plan. A strategy that produces results can only be achieved if you have someone who is an expert in digital marketing and knows how to call shots from the top. You need to find a digital marketing manager with the creative and … [Read more...]
Top Tips to Increase Sales & Employee retention
Helping employees improve their skills is the best way to increase your sales performance and keep you employees happy. Salespeople who are enjoying significant success and earning a substantial commission won't scroll LinkedIn looking for new opportunities. Google searches for "How to Improve Sales Team performance" will bring up a lot of options. There are many ideas, from increasing the … [Read more...]
How to Hire Social Media Managers: Our Process and Job Description
A company's social media presence is an important marketing strategy to reach more customers. Your company's social media pages allow people to get to know you better and help build your online brand. We know many small business owners who love managing their social media accounts and are happy to do so. However, some people find it more beneficial to hire a social media manager to help them save … [Read more...]
7 Habits that make highly effective teams successful:
Every day, companies use the term "grow". How can you increase your market share, revenue or brand awareness? How do you seize this opportunity? Problem is, you are asking the wrong question. It's not about how you do it but rather who can do it. Your employees are the key to business growth. How they work together is what will determine how your company grows. Your culture is shaped by your … [Read more...]
Here are some quick and interesting observations about marketing.
Too short for a blog post, too big to ignore, here are a few current observations about the marketing world in a tiny format: Many people ask me about my favorite companies for marketing best practices. There are so many I admire. North Face, Lululemon, and Yeti come to mind. But a company I adore is Glossier.It was built on the foundation of a blogger’s personal brand (Emily Weiss).The marketing … [Read more...]
How to Build the Perfect Content Marketing Strategy in 9 Steps
Building the perfect content marketing strategy can be done if you are willing to put in the time and effort that it requires. The first step to a great content marketing strategy is simply to come up with a clear goal. This will allow you to track your progress in both the short and long term. You also want to figure out who your target audience is. Once you have that figured out, market towards … [Read more...]
5 Benefits of Social Media Automation You Should Know
There are quite a few benefits that come with social media automation that will make you want to implement it for yourself. One of the most valuable aspects of it is that it allows you to focus on the more important tasks and leave the repetitive, boring ones to the automation. It also will allow you to schedule your posts ahead of time so you can plan your content in advance. Finally, it will … [Read more...]
Top Reasons Why Small Businesses Need to Invest In SEO
There are quite a few different reasons why a small business should invest in SEO. One of the most important reasons is simply visibility. The higher that a business' website ranks in certain SEO factors, the higher it will show up on a search engine results page. Typically, the higher a website is on a results page the more a user will trust it. SEO is also an extremely affordable way to market a … [Read more...]
The Components of a Content Marketing Strategy — the 5 Cs – dummies
There are quite a few different components of a content marketing strategy. One of those components is simply focus. When creating a content marketing strategy you need to figure out what you are going to focus on. Typically, businesses will focus on getting the attention of customers and potential customers alike. You also want to make sure that customers that visit your website or view your … [Read more...]
How to Boost Click Through Rates From Organic Search Rankings
An organic click through rate is very simply the percentage of users that click a link that is on a search engine results page. There are a few different ways that you can boost these rates and one of those ways is to use meta descriptions. You want your meta descriptions to be relevant as well as popular. The relationship between search rankings and click through rates is exponential as the more … [Read more...]