When it comes to marketing, "Cookie cutter" is the last thing you want to hear. "Marked by lackluster originality or distinction." It's a fact you have heard before: Relevant, original content is the only way to grab your audience's attention. It's all about hitting one customer with a latte ad, before they realize that it's already noon, and they are exhausted. And another with a … [Read more...]
Market Trends to Watch in 2022
Ten marketers would be asked to rank the top 10 emerging marketing trends in 2022. There are likely to be at least a few trends that all would agree on as crucial to any marketing strategy's success. Many tried-and-true marketing strategies have been able to produce unimpressive results since early 2020. We saw a seismic shift in 2020 that impacted how we attracted buyers for 2022. Are there … [Read more...]
The Ultimate Guide for Social Selling
Are you interested in incorporating social selling into your sales strategy. Good news: You've likely already started. Social selling is a form of marketing that your company does if it has a basic Facebook, LinkedIn or Twitter account (or any other social media platform). Good social selling, the kind that generates consistent revenue, is an art. It requires planning, time, effort, … [Read more...]
35+ Digital Marketing Manager Interview Question & Answers
Digital marketing is essential. With more businesses competing for attention, spending on similar is also rising. According to numbers, the amount of advertising and digital marketing spending by businesses is expected to exceed 210 billion dollars in 2022. Digital marketing is growing exponentially, as is the job market. Talented digital marketers like you are what brands require right … [Read more...]
The Beginners Guide: Target Market Vs Target Audience
Marketing is full of buzzwords. Some terms sound exactly the same as they sound, like pay-per-click advertising, but others can be vague. Yes, it is true. These words are where it gets difficult to determine the intent. Two terms often used interchangeably are target audience and market. However, how many people really know the difference? It is important to understand the differences … [Read more...]
The Insider’s Guide for Choosing a SaaS Advertising Agency
Are I really going to need a SaaS-based marketing agency? You've likely asked this question many times if you are the CEO or founder of a SaaS business. Your business has been successful because you and your team have handled marketing independently. You can surely continue to handle it in-house without having to hire an agency. The truth is that you are likely to miss the mark in your … [Read more...]
If everything is marketing, you need to reconsider the marketing budget
I recently had lunch with an entrepreneur in the electronics industry. He is dominating his competition and gaining market share every month. Some of his competitors are even exiting the market. But his success has nothing to do with excellent advertising, customer engagement, SEO, content, or even the fact that he has a product with superior features. The reason he’s dominating his niche is … [Read more...]
Top 40 Interview Questions & Answers for SEO Managers in 2022
Did you know that almost 63.4% SEO jobs require knowledge with at least one tool to be successful? However, being a SEO manager doesn't mean you have to be reliant on tools. Communication skills are essential. You must also be able to analyze and communicate well with others. Search Engine Optimization (SEO), as we all know, is a critical aspect of digital marketing. The person … [Read more...]
How to Prioritize Your Top B2B Leads
Although I hate to break the news, most B2B leads won't turn into sales. Others might not be ready for purchase, others could lose out to the competition, and some might need solutions that don't fit their needs. This is not an uncommon struggle. Only 12% of B2B marketers are satisfied with their lead-conversion initiatives. B2B marketers must assess your prospects to determine which … [Read more...]
44 Interview Questions and Answers from Account Managers to Get That Job
Good relationships are the foundation for good business. Experts are needed to help us build a solid foundation and nurture and sustain relationships. Who are the relationship management experts? Account managers. Account managers are liaisons between your company and clients and establish a trusting relationship with them. They have a crucial role and it is no surprise that they are … [Read more...]