Any smart business owner or marketer will tell you the exact same thing if the topic turns to Gen Z's buying habits and how it affects their businesses. Your products and services may not be showing up on Gen Z's smartphones, so it is likely that they aren’t. If you're not driving your marketing team nuts with the simple mantra "mobile first", you're probably not keeping an eye on this … [Read more...]
Email Marketing Rules Unwritten [Infographic]
You might have noticed that email marketing is the channel with the highest return rates. Statistics show that email is 40% more effective than social media in driving leads and revenue for B2B marketers. These numbers prove email marketing is reliable in generating leads for your business. If done correctly, these numbers will also be a proof of its reliability. These trends will be … [Read more...]
Product Marketing Interview Questions and Answers to Get Your Job Ready!
It is crucial to design a product's message and positioning. Product marketers are needed to do this. Reports suggest that 79.8% consider communication to be a key skill for a product marketer. You may be searching for a job in product marketing or you have already been offered a job, and you are looking for ways to prepare for your interview. You're in the right place. For your … [Read more...]
9 Essential Social media Manager Skills You Need
Social media has played a significant role in the growth and success of many businesses. This has led to a rise in demand for social media managers. It's also understandable. A social media manager's job is complex because it requires perfection at multiple stages of building a strong social media presence. Social media managers are multi-taskers who can handle multiple responsibilities. … [Read more...]
How Ecommerce Businesses Could Deal With Current Supply Chain Issues
The pandemic was the catalyst for a series of events that has seen ecommerce businesses experience both the highest and lowest highs. Ecommerce has seen a boom in its sales since 2020, with online shopping volumes at an all-time high. Many online retailers have difficulty securing products, packaging, or materials to keep pace with the recent growth. In the past, it was common to keep a small … [Read more...]
9 International Women’s Day Email Inspirations to Inspire You
International Women's Day is the longest-running awareness day and one of the most important in the world. It is now held every year on March 8, but it was first held in 1911. Although the inaugural event was well-supported by over a million people, it wasn’t until 1977 when IWD was adopted by the United Nations that IWD became a mainstream global holiday. Its stature has grown steadily … [Read more...]
How to Use Data in Content Curation
Are you making the most of all marketing channels available to help your brand stand out? Are you looking for your products to become the next big thing? You can use content curation to take control of social media and increase traffic to your website. This sounds intriguing? Keep reading to find out how you could do it. What is Content Curation? The Cambridge Dictionary defines … [Read more...]
Here are 6 of the Best Virtual Try-Ons
You might have seen the posts titled "Expectation Vs. Reality", where customers criticize products that are not what they expected. The sun hat they bought online looks amazing, but it looks terrible on them. Customers face this problem. Customers see something they like and buy it. How do they find out if it fits or if it will be a good fit? Smart shoppers won't make that purchase. … [Read more...]
How to win at content creation and Esports, Gaming, and Web3 Markets with SEO
30-second summary: SEO is a hugely underutilized tool in the content creation field What can you do to make internet marketing work for Esports and Gaming? Anthony DiMoro talks about the need for innovation in the content, gaming and web3 boom SEO Despite its success record and track record in digital marketing, SEO is almost completely ignored by the new … [Read more...]
7 Incredible Buyer’s Manual Examples You Can Copy
Let's face it, we all have made at least one mistake in our lives. Just like all the people who spent $100+ on minidiscs players in the early noughties, Apple revolutionized the market months before launching the first iPod. It's not surprising that so many people prefer to do their research before making a commitment. According to Ipsos and Google, 53 percent of shoppers do their … [Read more...]