Web3 is a hot marketing topic. But what the heck is it? I recently saw a blog post titled “12 Web3 definitions.” How clear can this be if it has 12 definitions? And yet, we need to be experimenting and exploring this evolution in how we connect to fans and customers. I had a rare opportunity to talk to one of the pioneering leaders of this space, perhaps one of the most respected marketing … [Read more...]
9 Product Bundling Options That Will Boost your Revenue
In 2006, Amazon gave 35 percent of its revenue as cross-selling. This was an incredibly candid comment from the e-commerce giant, and it has not provided any updates since. It's safe to assume that this number will rise given the company’s obsession with personalization and optimization. Imagine this: a third (or more) of your revenue comes from items your customers purchase on top of the … [Read more...]
5 Effective Methods to Use Content Curation in Email Marketing Strategies and Social Media
Content marketers spend a lot of time curation and brainstorming new topics for their social media channels and blogs. You have a good idea of how much competition you are facing with more than three billion blogs published each day. The perfect content curation strategy is what could save you. It allows you to gather, select and share relevant content across multiple channels. Let's … [Read more...]
How to Develop a Thought Leadership Strategy Which Drives Innovation
Companies and leaders who wish to be recognized in their industry and set themselves apart from the rest of the pack can use thought leadership. Edelman and LinkedIn found that 88% of executives believe that thought leadership can improve a company's reputation. 48% also believe that thought leadership can positively impact purchase decisions for thought leaders brands. Decision makers are … [Read more...]
Google Discover: Is your business optimized? This guide is just for you!
30-second summary: Would you refuse an opportunity to gain new customers, even if it meant breaking the bank? Google Discover supports 800M users in exploration at the moment and is a great way for new audiences to be discovered This comprehensive guide to Google Discover optimization by Joe Dawson covers both the "why" as well as "how". Although SEO is a key … [Read more...]
8 Things to Consider before You Create Your Very First Ecommerce Advertising PPC
It is no secret that pay-per-click ads (PPC) can bring a lot of traffic to your online store. Although there are numerous online PPC guides that provide step-by-step instructions on how to set up your first ad for success, not all of them address the planning phase. Consider the following questions before you start advertising with Google. 1. How much do you have to spend? Advertisers are … [Read more...]
These 5 welcome email examples will make a great impression
It's impossible to start a relationship without saying "Hello!" As a marketer or business owner, it's important to make good first impressions. Otherwise, it will be "Goodbye!" If someone signs up to your mailing list, don’t let them go! -welcome them into the club! What better way to say hi than to send a personalized, warm email? Because they are the first contact with new … [Read more...]
How to Launch a Kickstarter Campaign and Hit Your Goal. Build a Brand.
src="https://buffer.com/resources/content/images/2022/02/timur-garifov-p2RbLnqWPVY-unsplash.jpg" alt="How to Launch a Kickstarter Campaign, Hit Your Goal, and Build a Brand in the Process"> I started to develop an idea for a product or brand in 2014 that didn't yet exist on the market. It was American-made, high-quality paper goods made to inspire creativity and productivity. This idea took … [Read more...]
How to get more customer testimonials, reviews, and social proof [INFOGRAPHIC]
Marketing has changed from being brand-centric to being more customer-focused in the age of big data. This is a good thing. To ensure that a business thrives, it is essential to provide the best customer service possible. A loyal following will produce positive reviews and testimonials, which can be used as social proof to attract more customers. It's free marketing at its best. It has a … [Read more...]
Creating Your Social Media Strategy: A Step-By-Step Guide
Let me ask you a simple question: How many people do your friends know who don't have a social media account? If you're like most people, it's likely that you can't think of many people who don’t use social media. The average internet user today uses 6.6 social media platforms, and spends approximately 145 minutes per day on these platforms. Social media is used by over 3.6 billion people … [Read more...]