You need to have a solid content strategy to reach your target audience in today's digitally crowded marketing environment. Here's why: Your content strategy is what makes you brand visible in search engines. It allows the right customers to find you at the perfect time, and gives them the best user experience. This guide will provide information on the steps to create your content … [Read more...]
How POS Systems Could Enhance Your Small Business’s Advertising
Your small business may have tried many different marketing strategies over time. Sometimes, however, small business owners overlook opportunities to improve their marketing, which are right in front them. For example, their point-of-sale system. Your POS system can be a very effective marketing tool. Small businesses have tried many different marketing strategies and POS systems to discover … [Read more...]
How to Make LinkedIn a Thought Leader
"Thought leadership" has been a buzzword we've heard a lot. It may seem like a cliché, but based on my experiences as a coach and business owner to entrepreneurs and corporate leaders, I can understand why it is so popular. It works because it is done right. This is what I know from personal experience. Over the past 10+ year, I have seen the benefits of thought leadership in the lives of … [Read more...]
These are the top B2B marketing experts to follow
What is it like to be a prominent B2B marketing expert? Although opinions may differ, most marketers agree that there is one thing they all agree on. It has nothing to do education or qualifications. B2B marketing professionals are known for sharing their valuable insights with others. They share their ideas online and offline, wherever others are interested. What gives B2B Marketing … [Read more...]
Automated ad bidding could help you achieve your campaign goals
Automated advertising bidding is one the most powerful tools digital marketers have today. Thanks to machine learning, it can be harnessed to its full potential. Automated ad bidding will not only make your campaigns more visible online but also save you tons of money. Let's look at the many benefits of automated advertising bidding for your company, including brand awareness, traffic … [Read more...]
9 of The Best Valentine’s Day email Examples We’ve SEEN
Valentine's Day... the day of love. Or, better yet, the day to gift your partner, your BFF or your dog. According to The National Retail Federation (NRF), the average American consumer expected to spend $164.76 last year on gifts, which amounts to $21.8 billion in Valentine's Day spending. There's no reason to stop them this year. These nine Valentine's Day email templates will help … [Read more...]
How marketing silos can hamper your business and how cross-channel advertising can help you break them
Multi-channel marketing can help increase brand visibility and reach. This is a great tactic! This is a great tactic! Imagine this: A potential customer stumbles upon your Instagram account and is impressed by the posts. They are informative, conversational and engaging. They sign up for your newsletter and are immediately disappointed by the tone and content. However, they won't be disengaged … [Read more...]
The web accessibility checklist digital marketers need to have
30-second summary: Accessibility is key to a positive brand perception and a stellar user experience, which are key elements that appeal to value-driven customers WebAIM reports that 98 percent US-based websites aren’t accessible. Although digital marketing strategies are not glamorous, it is important that brands have multiple layers of "why" and "how". … [Read more...]
5 Ways to Increase Your B2B Company’s Organic Social Media Reach
You've likely noticed a decline in organic reach for B2B social media managers in recent years. It's easy for organic campaigns to fail to reach your followers due to the constant flux of algorithms and paid content. This is a disconcerting fact, but there are ways to counter it. These are five hacks that can help you increase your company's organic reach on social media. 1. Learn the Best … [Read more...]
15 Trends in Marketing: Hot or Not
On the new episode of The Marketing Companion, Mathew Sweezey and I tackle 15 popular marketing trends in 45 minutes. Going into a new year, we each weigh in on the relative importance of:social media marketingcontent marketingemail marketingblogs/newsletterslive stream videopodcastsDiscorddirect mailinfluencer marketingonline customer service/customer experienceDirect to Consumercrypto … [Read more...]