There are many important things to consider when building your ecommerce business, from what products you will offer to how your ecommerce site will look. Most of these decisions are fun and interesting; however, some logistical details can fall on the less-interesting side of business ownership. Choosing a shipping carrier may fall into this category for you, but avoid the temptation to rush … [Read more...]
10 brand new ways to find niche products and start selling online
You probably know the importance of having a diverse selection of products, whether you are just getting started in Ecommerce or have been around for a while. If you attempt to be successful in a highly competitive market, your chances of success are high that you will only generate subpar or non-existent results. Why? Because you are just one of many Ecommerce companies selling the same … [Read more...]
6 Simple Background Examples to Use in Your Landing Page
In the 1990s, there were two choices for website backgrounds: a solid or repeating color. You'd find websites like these beauty. Image courtesy UXPin Except for something very unusual, you do not want your landing page to look this way. This is because your background is so busy that you feel overwhelmed... and other reasons. Today's tools make it easy to create … [Read more...]
How to Effectively Automate Your Content Marketing
One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be a manual process or done by you and your team. Maybe when we use the term “automated … [Read more...]
How social media can be a major stumbling block to your success
Social media can creep up on you. I was talking to a friend the other day who has blogged for many years. Then a friend asked him to start a podcast. He had always wanted to try this and so he committed to a weekly show, although it wasn’t directly related to his business. And oh yes, he is also doing a YouTube channel to support a hobby. And he’s been spending many hours following conversations … [Read more...]
How to Increase Landing Page Traffic Using Pre-Roll Ads
The internet is awash with digital video content, such as YouTube, Facebook, Twitter, and other platforms. These are the numbers. Statista predicts that online video will be viewed by 248.9 millions people in 2022, primarily in the United States. There are many advertising opportunities available for your brand with so many people watching digital videos. To bring people to your landing … [Read more...]
Merchant Stories: Raw Paws Petfood
We love hearing stories about merchants' ecommerce experiences, so we are sharing them with you. Learn more about Raw Paws Pet Food's success with their online shop (via John Kosloskey Owner). What inspired you to open your online shop? We all want the best for our pets. Raw food is a great way of providing them with high-quality nutrition. Cats and dogs are naturally carnivores. We opened … [Read more...]
How to conduct a Social Media audit in 7 simple steps (+ Free Template
Audit. Improve. Execute. Repeat. Social media marketing should be a key part of your marketing strategy. You need to know how to conduct a social media audit. But, many businesses aren't willing to invest the time or money in a social audit. They end up drowning in surplus money, time and labor over the long-term. We have created a step-by–step guide to help you run a successful … [Read more...]
7 Tips to Increase Your LinkedIn Leads
LinkedIn is the leader in B2B lead generation via social media. LinkedIn is the only social network that brings together as many professionals, executives, and business owners on one platform like it does. LinkedIn is the most popular social platform for professional networking, with over 810,000,000 active members. LinkedIn has a variety of marketing tools you can use to increase traffic to … [Read more...]
Seven Google Alerts SEOs are required to keep up with everything!
30-second summary: It is almost impossible to keep up with the changing search landscape. Although an email inbox for an SEO or search marketer can seem overwhelming, it can also serve as a powerful tool that keeps you up to date with industry developments and helps you keep track of the competition. These must-have Google email notifications will notify you when site … [Read more...]