Supporting Independence and Ownership in Social Media Buffer has added support for Bluesky, joining Mastodon and Threads in the era of decentralized social media. This move reflects a commitment to independence and ownership in the social media realm. The Resurgence of the Open Web with Social Media Protocols ActivityPub and AT Protocol are paving the way for open standards in social media, … [Read more...]

Personal, Creator, or Business - Deciding on the Best Fit Remember the early days of Instagram, when your customization options were limited to which filter to apply to your photos? With the platform's evolution, choosing the right account type has become crucial. Let's break down the three options to help you decide. 1. Instagram Personal Account Designed for personal use, this account type is … [Read more...]

Mastering Customer Testimonials Customer testimonials are marketing gold, boosting sales by 34%. Ask at the right time, keep it short, and showcase variety to make them effective. DialMyCalls and Classical Guitar Shed ace testimonial use. Learn from them to turn customers into cheerleaders. Create Dedicated Reviews Pages A separate reviews page is a treasure trove of social proof. Keep it … [Read more...]

More Flexibility, More Choice Buffer now allows users to schedule content for personal Instagram profiles in addition to Creator and Business profiles. This update aims to cater to users at every stage of their social media journey. Personal Profiles vs. Professional Accounts Adding a personal profile to Buffer allows for content creation, planning, and scheduling, but lacks features like … [Read more...]

Introduction to Content Marketing for Professional Services With the rise of digital media consumption, content marketing has become crucial for professional services brands. Learn why it's essential to implement strategic approaches in today's competitive digital world. Create and Reinforce Market Demand Discover how to shift focus from selling to creating a market for your services. By … [Read more...]

Introducing Your Legal Team Highlight the people behind your law firm to build trust and showcase expertise. Stay Relevant with News-Inspired Content Share insights on current events and offer legal perspectives in a timely manner. Optimize Your Content for Search Engines Use keywords and images to improve visibility and engage potential clients. Personalize Conversations with Clients Host Q&A … [Read more...]

Understanding Virality on Instagram Have you ever wondered how to make your posts go viral on Instagram? It's not just about luck—it's about understanding the algorithm and your audience. Learn how to drive massive reach and followers with these actionable strategies. Proven Strategies for Viral Success Discover 11 actionable steps to help you achieve virality on Instagram. From understanding … [Read more...]

From Occasional User to Power User I shifted my mindset on AI and now rely on it daily for work tasks, thanks to its proven benefits and research backing. Tools of Choice Discover the AI tools that helped me elevate my work, with Claude by Anthropic and ChatGPT leading the way. AI for Thought Processes Unleash AI to challenge your thinking and approach problems in new ways, just like how it … [Read more...]

Why Facebook Reviews Matter In the realm of customer review sites, Facebook recommendations hold significant weight, with about 19% of all customer reviews. Harnessing the power of Facebook reviews can boost your online reputation and attract more customers to your business. Best Practices for Facebook Review Management Managing Facebook reviews is crucial for any business looking to thrive in … [Read more...]

Steer Clear of Fake Followers Avoid buying fake followers to safeguard your credibility and build a genuine community. Strategic Username and Bio Optimization Embed keywords wisely in your username and bio to enhance search visibility. Cross-Promote Your Account Share your Instagram handle across different channels to expand your reach. Discover Your Best Posting Times Utilize Instagram … [Read more...]