Are you able to measure the effectiveness of your content marketing? Do you have proof? How about your content marketing ROI. What is the purpose of creating content? Effective strategies and clear goals are essential for content marketing success. You must document your plan and track your results once it is established. This will help you determine if your efforts have been successful. … [Read more...]
The 6-Step process to build a digital marketing strategy
Every business that wants to reach their audience online must have a digital marketing strategy. You need a clear plan to use social media to promote your eCommerce products or your blog to drive website traffic. How can you create your digital marketing strategy. We will be looking at What exactly is a digital marketing strategy? Why digital marketing strategies are … [Read more...]
Are Your Employees in The Performance Zone
How do you create a company Dream Team. Take a look at the story of the 1992 US Men’s Olympic basketball team. It featured some of the best players in basketball -- Magic Johnson and Michael Jordan, Charles Barkley and Larry Bird. They also had Scottie Pippen and Patrick Ewing. The team seemed certain to win, even though they didn't try. They lost their first scrimmage match to college players … [Read more...]
48 Copywriter Interview Questions: Hire The Best Talent
Do you get tired of being told by clients that their copy needs to convert? Perhaps the words are too simple, clear, and concise to sell. You are in dire need to hire a master copywriter to work for your agency. You can't be a copywriter for every writer. Copywriting is a different art form that uses words to connect with the audience and drive profitable customer actions--emphasis on the " … [Read more...]
Social Media Content Ideas for Every Official and Non-Official Holiday of 2022
src="https://buffer.com/resources/content/images/2022/01/daria-shevtsova-F2WkASk1ELE-unsplash.jpg" alt="Social Media Content Ideas for Every Official (and Non-Official) Holiday of 2022"> We all have seen the adorable National Dog Day videos and artfully photographed National Coffee Day latte photos. Although these holidays are not celebrated worldwide, they can be a fun way to interact … [Read more...]
9 Features that Enhance the Ecommerce User Experience
Customers use the online store's user experience to decide whether they trust it. After assessing the current UX of your online store, you can begin to make big improvements so customers are satisfied and more likely to return. It is not an easy task to change the UX on your entire ecommerce site. There are many features that you can use to make your customers' shopping experience better. These … [Read more...]
12 Ways to Prevent Chargebacks at Your Ecommerce Store
Unfortunately, chargebacks are a part of online shopping. According to Chargebacks911, the average charge per chargeback will be $191 by 2023. This is a worrying statistic for small and medium-sized businesses who don't have the resources to handle them. Although it can be hard to combat chargebacks, there are some things ecommerce business owners could do to reduce the chance of them being … [Read more...]
Here’s what the Buffer Four Day Workweek looks like a year and a quarter later
src="https://buffer.com/resources/content/images/2022/01/simon-berger-twukN12EN7c-unsplash.jpg" alt="A Year And a Half Later, Here's How The Four Day Workweek is Going at Buffer"> It was initially only for one month that we tried a four-day workweek. Joel Gascoigne, our CEO, stated in May 2020 that the 4-day workweek was about "well-being, mental and family health" and that it would be for a … [Read more...]
How I built my small business: From Etsy Store to Multimillion Dollar Candle Studio
src="https://buffer.com/resources/content/images/2022/03/sixteen-miles-out-I8Lrm5rsoso-unsplash.jpg" alt="From Etsy Store to Multimillion Dollar Candle Studio: How I Grew My Small Business"> In 2013, I was thinking that selling candles on Etsy would be a side-job to my job as a graphic designer. Brooklyn Candle Studio is now a global company that produces over 500,000 candles per year. It has 20 … [Read more...]
6 Genius Brand Storytelling Examples That You Must See
You are missing the opportunity to increase your revenue by not telling your brand's story effectively. A strong brand narrative can increase the value of your product or service by more than 200%. What is the importance of the story? It's what makes your brand unique. It's the captivating copy, well-crafted Instagram posts, website design and compelling video that transform mashed peanuts to … [Read more...]